Personalisation has just got personal; more so than ever. Consumer trends (expectations of tailored content) plus tech developments (AI and cross-platform automation) are reshaping digital marketing and fundamentally transforming how businesses engage with their customers.
As we approach 2025, we look at what this means for marketers. Join us on Tuesday, 12th November for a webinar with StackAdapt and industry experts, where we'll explore the opportunities, the challenges and the ultimate benefits.
We’ll dig into:
- How to manage the evolving opportunities in integrating first-party data across platforms
- The convergence of adtech, traditionally focused on media buying and delivery, with martech, mainly centred on customer engagement and funnel optimisation
- How AI is driving a new level of precise targeting, dynamic creative optimisation, and real-time campaign adjustments
- What does all this mean for ROAS (return on ad spend)?
- How will marketers need to skill-up in this new environment?
- And more…
Tell us the questions on your mind now. Just pop them in the box below and join us to find out how to make enhanced personalisation work for YOU.
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