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Reimagining identity: new strategies for brand and publisher success

REGISTRATION CLOSED - ON-DEMAND WEBINAR COMING SOON

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ON-DEMAND WEBINAR COMING SOON

scheduleWednesday 15th May 2024 - In-person: 4pm BST

DV Impact: UK - Protection, performance, outcomes

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scheduleWednesday 8 May 2024 - In-person: 8.30am BST / Live stream: 9.25am BST

AI, the real cost: how to prove its ROI

scheduleMarch 21st, 2024, 10.00 GMT

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In-Person Briefing

event Wednesday 15th May 2024 - In-person: 4pm BST

Reimagining identity: new strategies for brand and publisher success

REGISTRATION CLOSED - ON-DEMAND WEBINAR COMING SOON

EC

ON-DEMAND WEBINAR COMING SOON chevron_right

event Wednesday 8 May 2024 - In-person: 8.30am BST / Live stream: 9.25am BST

DV Impact: UK - Protection, performance, outcomes

The latest evolution in ad performance is here. AI. Attention metrics. Social verification. These tools are transforming how advertisers optimise media to drive business outcomes. Join us as we tackle how to boost ad performance without compromising brand quality.

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event Thursday, Mar 21, 2024 | 10.00 GMT

AI, the real cost: how to prove its ROI

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Latest content

Why AI and first-party data hold the key for marketers and advertisers

Why AI and first-party data hold the key for marketers and advertisers

26th March 2024

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How AI can unlock rapid advertising growth

A practical guide to the benefits and challenges of using AI to propel advertising results

15th March 2024

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How to price creativity?

How to price creativity?

22nd November 2023

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From embarrassment to empowerment: Why brands need to drive women’s health conversations

From embarrassment to empowerment: Why brands need to drive women’s health conversations

15th September 2023

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Time to give back

Time to give back

Brands want media channels to show sustainability – but they don’t yet believe channel choice is important in meeting their own sustainability goals

29th June 2023

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Winning attention in a multichannel world

Marketers and advertisers are increasingly recognising the power of multichannel campaigns, with spending set to increase over the next 12 months. Here’s why…

24th May 2023

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How your online customer is changing

What 2023 means for online shopping trends - and for your brand

18th May 2023

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Brands pulsecheck: top priorities revealed

What are the biggest issues and priorities on your mind? And how do you intend to switch up your marketing and media plans as a result?

Campaign and Vamp has taken the temperature among marketing professionals worldwide and have the answers here.

4th April 2023

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Campaign News

IPC and Adam & Eve/DDB spot seeks to shatter illusions about Paralympic sports

Campaign launch marks 100-day countdown to the Paris 2024 Paralympic Games.

Posted on 20 May 2024 | 5:20 pm

Old Mout Cider and St Luke’s concoct archipelagic idyll united by fruit

Ad uses bespoke rap track performed by Native Music.

Posted on 20 May 2024 | 2:11 pm

Samsung unveils its 'new era of AI TV' in immersive ad

Global campaign was created by BBH Singapore.

Posted on 20 May 2024 | 2:00 pm

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Ad tech Agencies Brand safety Brands Creativity and storytelling Customer experience Data and analytics Data and insights DE&I Digital eCommerce Effectiveness Hybrid-working Interviews Media Performance marketing Strategy Sustainability Talent Trends

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