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DV Impact: UK - Protection, performance, outcomes

The latest evolution in ad performance is here. AI. Attention metrics. Social verification. These tools are transforming how advertisers optimise media to drive business outcomes. Join us as we tackle how to boost ad performance without compromising brand quality.


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Attracting and maintaining users' attention in a fragmented digital world is full of risks. And maximising your digital investments isn’t easy either. So how can advertisers make meaningful connections without wasting ad spend or tarnishing brand reputation?

DV’s IMPACT series takes a deep dive into the ad verification journey — from media protection to performance delivery — and explores how advertisers can succeed without compromising their brand values.

This event features two panel discussions, a thought-provoking keynote and plenty of audience interaction. Learn how to make the most of AI, attention metrics and social verification tools with brand safety in mind.

This is an exclusive Campaign event, in partnership with DoubleVerify, for a select group of brand marketers and agencies. 

Venue address: The Ballroom at The Londoner, 50 Whitcomb Street, London WC2H 7DY

Enter our poll or ask our panelists a question on Slido.com with event code: #DVImpactUK

In partnership with:

  • Agenda keyboard_arrow_down
    08.30 - 09.25
    BST

    Arrival and Breakfast (in-person guests)

    09.25 - 09.30
    BST

    Welcome

    Gideon Spanier
    Gideon Spanier Editor-in-chief, UK, Campaign
    09.30 - 09.45
    BST

    Keynote

    Driving campaign performance in the age of AI and attention

    Dan Slivjanovski
    Dan Slivjanovski Chief Marketing Officer, DoubleVerify
    09.45 - 10.15
    BST

    Panel discussion: Supercharge your advertising performance to drive outcomes

    As brand marketers, the tools that empower you to reach people are ever-changing. AI is transforming how we optimise media. Attention metrics are now crucial to performance with stricter privacy regulations and a shift away from cookie-based targeting. These tools are reshaping how we plan, execute and measure campaigns. Yet, quality remains critical to building trust and helping to preserve access to free content. So how can brands supercharge ad performance while maintaining brand safety?

    This panel, led by Campaign’s UK editor-in-chief Gideon Spanier, explores:

    • In what ways is AI reshaping media and marketing?
    • How can brands use attention metrics to improve advertising performance?
    • How has ad verification evolved and how can brands protect themselves?
    • What role does attention and AI play in the future of media?
    • How are brands defining business outcomes?
    Olya Dyachuk
    Olya Dyachuk Global Media and Data Director, Heineken
    Lucia Mastromauro
    Lucia Mastromauro Managing Director, Acceleration, WPP
    Jo Parrish
    Jo Parrish Digital Marketing Lead, Spark Foundry
    LA
    Lina Angelides Managing Partner, Programmatic and Data Privacy, OMD UK
    Nick Reid
    Nick Reid SVP & Managing Director EMEA, DoubleVerify
    Gideon Spanier
    Gideon Spanier Editor-in-chief, UK, Campaign
    10.15 - 10.25
    BST

    Fireside chat: Beyond Brand Safety: Navigating Values-Based Marketing

    Over the past decade, consumers have become increasingly committed to personal values, favouring brands that share their principles. Advertisers have responded by aligning their media strategies with these shared values, engaging their consumers through values-based marketing.

    Join DV and ISBA as we explore the significance of values-based marketing and its intersection with diversity, equity, inclusion and belonging (DEIB), within our own industry. Discover how these considerations are transforming brands’ media buying strategies, balancing the need for brand safety with support for minority-owned publications and networks. Learn how marketers use ad verification to authentically engage with underrepresented consumers, extend their reach and maintain a secure advertising environment.

    Bobi Carley
    Bobi Carley Head of Media and Diversity & Inclusion Lead, ISBA
    Anna Forbes
    Anna Forbes Regional Vice President, Northern Europe, DoubleVerify
    10.25 - 10.55
    BST

    Panel discussion: The need for social verification

    Until recently, performance may have driven most of your social media investment decisions. But in a digital world filled with mis- and dis-information, the quality of the content you're buying is more important now than ever. Walled gardens, however, are creating transparency by opening up to third-parties. And these tools can help you measure brand safety and suitability. But how can you meet consumer expectations while protecting brand reputation?

    This panel, led by Campaign’s UK editor-in-chief Gideon Spanier, explores:

    • How can verification maximise your brand’s advertising performance on social media?
    • How can you leverage comprehensive coverage and consistent measurement standards to optimise media quality across social platforms?
    • How do you use third-party tools to measure brand suitability and build those results into your success metrics?
    • How do you respond to shifting consumer demands and challenges, from brand reputation and privacy regulations to mis- and dis-information?
    Robert Phythian
    Robert Phythian Digital Marketing Lead, Channel 4
    Chrisa Chatzisavva
    Chrisa Chatzisavva Partner, Mindshare
    Sam Gaunt
    Sam Gaunt Consultant, Beam Suntory
    Rob Cootes
    Rob Cootes VP, Social, DoubleVerify
    Gideon Spanier
    Gideon Spanier Editor-in-chief, UK, Campaign
    10.55 - 11.00
    BST

    Closing remarks (live streaming ends)

    Gideon Spanier
    Gideon Spanier Editor-in-chief, UK, Campaign
    11.00 - 11.55
    BST

    Networking and refreshments (in-person guests)

    11.55 - 12.00
    BST

    Event finishes (in-person guests)

  • Speakers keyboard_arrow_down
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    Bobi Carley Head of Media and Diversity & Inclusion Lead ISBA
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    Jo Parrish Digital Marketing Lead Spark Foundry Bio
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    Rob Cootes VP, Social DoubleVerify
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    Lucia Mastromauro Managing Director, Acceleration WPP
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    Sam Gaunt Consultant Beam Suntory
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    Anna Forbes Regional Vice President, Northern Europe DoubleVerify
    LA
    Lina Angelides Managing Partner, Programmatic and Data Privacy OMD UK
    image
    Robert Phythian Digital Marketing Lead Channel 4
    image
    Gideon Spanier Editor-in-chief, UK Campaign
    image
    Olya Dyachuk Global Media and Data Director Heineken Bio
    image
    Nick Reid SVP & Managing Director EMEA DoubleVerify Bio
    image
    Chrisa Chatzisavva Partner Mindshare
    image
    Dan Slivjanovski Chief Marketing Officer DoubleVerify Bio

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Learn more about DV's IMPACT series:

The digital world, like the world at large, is becoming increasingly complex. Today’s immersive online ecosystem benefits us — it entertains, it informs, and it keeps us connected through a variety of devices. But for marketers seeking to maximise their digital investments, navigating this intricate environment can be fraught with risks and challenges. With so much at stake, it’s critical that advertisers make meaningful connections that drive real business outcomes, without wasting ad budgets or compromising brand reputation.        

DV's IMPACT series explores the transformative journey of ad verification, tracing its evolution from the early days of media protection to an era dominated by privacy-friendly, performance-driven solutions. You’ll gain insight into how advertisers can navigate the delicate balance between safeguarding brand reputation online and maximising campaign performance. And you’ll learn how dynamic AI activation is redefining how marketers can achieve their unique business objectives — whatever they may be.