Winning peak season 2025: What marketers need to know

17 November

Winning peak season 2025: What marketers need to know

Peak season 2025 is already underway – and for many marketers, this is the moment to stress-test your strategy, confirm you’ve covered every base and get ahead of what’s coming in 2026. This Campaign expert report – produced in partnership with StackAdapt – distils the key trends and four proven tactics that separate the brands who win from those who get left behind.

Inside the report:

  • How changing consumer behaviour is reshaping peak-season planning

  • The optimal timing tactics for capturing intent without burning budget

  • Why multi-channel campaigns deliver stronger results – and how to execute them

  • How to use first-party data and DCO to personalise at scale

  • Real examples of brands boosting performance with StackAdapt’s AI-powered tools

Campaign News

Pitch stress 'could drive three in four adland workers out of the industry'

Finding part of the Great Pitch Poll 2026.

Posted on 13 July 2026 | 6:00 am

British Airways ad trolls Norway ahead of World Cup clash with England

The social ad was created by Uncommon Creative Studio.

Posted on 10 July 2026 | 2:02 pm

Coolr wins Allwyn's UK influencer account

The appointment follows competitive pitch.

Posted on 10 July 2026 | 11:32 am

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