Winning peak season 2025: What marketers need to know

17 November

Winning peak season 2025: What marketers need to know

Peak season 2025 is already underway – and for many marketers, this is the moment to stress-test your strategy, confirm you’ve covered every base and get ahead of what’s coming in 2026. This Campaign expert report – produced in partnership with StackAdapt – distils the key trends and four proven tactics that separate the brands who win from those who get left behind.

Inside the report:

  • How changing consumer behaviour is reshaping peak-season planning

  • The optimal timing tactics for capturing intent without burning budget

  • Why multi-channel campaigns deliver stronger results – and how to execute them

  • How to use first-party data and DCO to personalise at scale

  • Real examples of brands boosting performance with StackAdapt’s AI-powered tools

Campaign News

Netflix picks winner of EMEA media review

Netflix selects network following pitches from Dentsu, Omnicom and WPP.

Posted on 22 April 2026 | 3:30 pm

WPP integrates Google Earth AI into WPP Open

Integration follows $400m Google Cloud partnership announced in October.

Posted on 22 April 2026 | 1:55 pm

‘If the world only remembers our World Cup sponsorship, we've failed’: Lenovo’s Fifa play

Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

Posted on 22 April 2026 | 12:13 pm

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