Winning peak season 2025: What marketers need to know

17 November

Winning peak season 2025: What marketers need to know

Peak season 2025 is already underway – and for many marketers, this is the moment to stress-test your strategy, confirm you’ve covered every base and get ahead of what’s coming in 2026. This Campaign expert report – produced in partnership with StackAdapt – distils the key trends and four proven tactics that separate the brands who win from those who get left behind.

Inside the report:

  • How changing consumer behaviour is reshaping peak-season planning

  • The optimal timing tactics for capturing intent without burning budget

  • Why multi-channel campaigns deliver stronger results – and how to execute them

  • How to use first-party data and DCO to personalise at scale

  • Real examples of brands boosting performance with StackAdapt’s AI-powered tools

Campaign News

WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout'

Holding company made the claims in an application to “seal” Richard Foster's recently amended claims against it.

Posted on 21 August 2026 | 3:30 pm

Formula E's Ellie Norman: creator marketing 'starts from a position of trust'

The CMO shares how creators, alongside a new partnership with Disney+, are helping the sport reach new viewers.

Posted on 21 August 2026 | 2:00 pm

Audi cars sneak into Silverstone in playful campaign

The work was created by BBH London.

Posted on 21 August 2026 | 12:47 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com