Winning peak season 2025: What marketers need to know

17 November

Winning peak season 2025: What marketers need to know

Peak season 2025 is already underway – and for many marketers, this is the moment to stress-test your strategy, confirm you’ve covered every base and get ahead of what’s coming in 2026. This Campaign expert report – produced in partnership with StackAdapt – distils the key trends and four proven tactics that separate the brands who win from those who get left behind.

Inside the report:

  • How changing consumer behaviour is reshaping peak-season planning

  • The optimal timing tactics for capturing intent without burning budget

  • Why multi-channel campaigns deliver stronger results – and how to execute them

  • How to use first-party data and DCO to personalise at scale

  • Real examples of brands boosting performance with StackAdapt’s AI-powered tools

Campaign News

Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65

He rose from account manager to CEO at hotshop that made its name with Tango ads.

Posted on 2 June 2026 | 4:56 pm

Innocent Drinks marketing director Kirsty Hunter departs

She will be succeeded by Sam Grant.

Posted on 2 June 2026 | 2:15 pm

Irn-Bru celebrates Scotland fans with 'football anthem' featuring Susan Boyle

Lucky Generals created the campaign.

Posted on 2 June 2026 | 2:01 pm

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