Winning peak season 2025: What marketers need to know

17 November

Winning peak season 2025: What marketers need to know

Peak season 2025 is already underway – and for many marketers, this is the moment to stress-test your strategy, confirm you’ve covered every base and get ahead of what’s coming in 2026. This Campaign expert report – produced in partnership with StackAdapt – distils the key trends and four proven tactics that separate the brands who win from those who get left behind.

Inside the report:

  • How changing consumer behaviour is reshaping peak-season planning

  • The optimal timing tactics for capturing intent without burning budget

  • Why multi-channel campaigns deliver stronger results – and how to execute them

  • How to use first-party data and DCO to personalise at scale

  • Real examples of brands boosting performance with StackAdapt’s AI-powered tools

Campaign News

WPP to pull out of LiveRamp following Publicis takeover move

Cindy Rose confirms agency group will no longer use data collaboration platform.

Posted on 22 June 2026 | 6:30 pm

Arthur Sadoun: Fewer Cannes entries mean better work

Publicis Groupe CEO spoke at Campaign House on the first day of Cannes Lions 2026.

Posted on 22 June 2026 | 5:00 pm

WPP’s Cindy Rose: ‘The time-and-materials model is dead’

CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring "the noise" from competitors.

Posted on 22 June 2026 | 4:30 pm

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