New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

Campaign News

$1bn Amazon win shakes up EMEA new-business league

The biggest pitch the industry is thought to have ever encountered moves Group M up the table.

Posted on 9 October 2024 | 1:00 pm

Lionel Messi shows different sides of his character in ad for eponymous fragrance

The integrated social, digital and point-of-sale campaign was made by Australian agency BCM Group.

Posted on 9 October 2024 | 11:59 am

Taco Bell offers tuk tuk rides to students in search of post-club grub

The experience was created by Seed.

Posted on 9 October 2024 | 11:14 am

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