New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

Campaign News

UK new-business rankings: 23 December 2024

Storck UK media account win pushes Havas Media Group up two places in media table.

Posted on 20 December 2024 | 4:00 pm

Volvo picks Initiative for global media account

Account was worth £353m in 2023.

Posted on 20 December 2024 | 3:28 pm

Haven Holidays enlists real family for ad focused on power of memories

The campaign was created by Platform London.

Posted on 20 December 2024 | 3:23 pm

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