New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

Campaign News

Ricky Gervais-backed Dutch Barn Vodka hires CMO for brand relaunch

Brand eyes ad push later this year.

Posted on 12 April 2024 | 12:51 pm

Franki Goodwin and Felix Richter among UK figures on Cannes Lions Awarding Jury

There are 16 UK experts on the jury this year.

Posted on 12 April 2024 | 12:01 pm

Lucozade unites Sport and Energy brands in first masterbrand platform

The campaign was created by Adam & Eve/DDB.

Posted on 12 April 2024 | 11:10 am

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