Campaign Insight

New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

ITV 'to top six figures' for ads in Harry and Meghan interview

The 'tell-all' interview with Oprah Winfrey is being sold as a 'special buy'.

Posted on 5 March 2021 | 3:58 pm

Moneysupermarket hires New Commercial Arts

NCA beat Lucky Generals to business.

Posted on 5 March 2021 | 1:14 pm

Amazon Prime marks 'Coming 2 America' release with landmark takeover

London’s The National Gallery decorated with fictional Zamunda flag.

Posted on 5 March 2021 | 11:25 am

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