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New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time?

Download this expert report, in partnership with TranslateMedia, to find out.

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Campaign News

WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout'

Holding company made the claims in an application to “seal” Richard Foster's recently amended claims against it.

Posted on 21 August 2026 | 3:30 pm

Formula E's Ellie Norman: creator marketing 'starts from a position of trust'

The CMO shares how creators, alongside a new partnership with Disney+, are helping the sport reach new viewers.

Posted on 21 August 2026 | 2:00 pm

Audi cars sneak into Silverstone in playful campaign

The work was created by BBH London.

Posted on 21 August 2026 | 12:47 pm

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New market, new you? Adapting your brand communications for international expansion

Topics

Campaign News

WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout'

Formula E's Ellie Norman: creator marketing 'starts from a position of trust'

Audi cars sneak into Silverstone in playful campaign

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