New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

Campaign News

Channel 4 ad takes Super Bowl literally

The spot was made by 4Creative.

Posted on 7 February 2025 | 3:47 pm

Exclusive: OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’

The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.

Posted on 7 February 2025 | 3:33 pm

Oreo partners A Minecraft Movie to launch ‘recrafted’ cookies

Campaign created by Saatchi & Saatchi Düsseldorf.

Posted on 7 February 2025 | 12:18 pm

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