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New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time?

Download this expert report, in partnership with TranslateMedia, to find out.

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Campaign News

Charity unveils 'pooster' with excrement-stained £50 notes to highlight sewage pollution

The campaign was created in partnership with Uncharted and Global.

Posted on 21 October 2024 | 4:00 pm

Suntory finds zest with giant dancing lemon in first campaign by Droga5 London

The ads for alcoholic drink brand -196 argue 'There's method in the minus'.

Posted on 21 October 2024 | 2:19 pm

Tesco replaces logo letters with food in OOH campaign

The campaign was created by Bartle Bogle Hegarty London.

Posted on 21 October 2024 | 11:41 am

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New market, new you? Adapting your brand communications for international expansion

Topics

Campaign News

Charity unveils 'pooster' with excrement-stained £50 notes to highlight sewage pollution

Suntory finds zest with giant dancing lemon in first campaign by Droga5 London

Tesco replaces logo letters with food in OOH campaign

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