New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

Campaign News

Brands release tactical ads as England heads into the Euros final

Budweiser, Habitat and Walkers have released reactive ads ahead of the England vs Spain final.

Posted on 12 July 2024 | 12:37 pm

McDonald’s celebrates 50 years with nostalgic 1980s birthday party

Ad recreates the first UK McDonald's restaurant.

Posted on 12 July 2024 | 12:10 pm

Nissan Formula E ad shows kids checking the team's green credentials

The campaign was created by Dark Horses.

Posted on 12 July 2024 | 11:00 am

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