Campaign Insight

New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

Campaign News

Vodafone makes tennis fans Wimbledon champs with Snapchat AR

Mobile network's ambassador, tennis player Emma Raducanu, appears in the activation.

Posted on 24 June 2022 | 3:28 pm

Cannes Lions crowns agency, network and most creative company of the year 2022

Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.

Posted on 24 June 2022 | 2:49 pm

Cannes Lions: Engine London’s ‘Long live the Prince’ wins Titanium Grand Prix

The UK sees a surge in Grands Prix wins on the last day of the festival.

Posted on 24 June 2022 | 1:59 pm

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