Campaign Insight

New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

Campaign News

Women’s Six Nations secures first title sponsor

TikTok signs four-year deals with women’s and men’s rugby competitions.

Posted on 27 January 2022 | 3:33 pm

All In reveals action points on women, Asian talent and ageism

The Advertising Association's diversity initiative expands to three new action areas.

Posted on 27 January 2022 | 12:40 pm

Greenpeace creates a portal to the Antarctic

The live broadcast will feature penguin colonies.

Posted on 27 January 2022 | 11:36 am

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