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New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time?

Download this expert report, in partnership with TranslateMedia, to find out.

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Campaign News

Agencies on the Agenda: Havas London, MullenLowe and WPP

Campaign showcases the three agencies on its radar from the past week.

Posted on 21 February 2025 | 4:00 pm

1664 Blanc transforms bottles into fashion items for London Fashion Week campaign

The out-of-home ads were made by Fold7.

Posted on 21 February 2025 | 12:40 pm

Hot Pickle restructures leadership team and unveils rebrand

The repositioning follows the experiential agency’s 15th birthday.

Posted on 21 February 2025 | 12:01 pm

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New market, new you? Adapting your brand communications for international expansion

Topics

Campaign News

Agencies on the Agenda: Havas London, MullenLowe and WPP

1664 Blanc transforms bottles into fashion items for London Fashion Week campaign

Hot Pickle restructures leadership team and unveils rebrand

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