Campaign Insight

New market, new you? Adapting your brand communications for international expansion

Going after lucrative international markets means brands need to be aware of their positioning. “Think global; act local” has become the mantra for international marketers. Localisation aims to make a product appear to have been created specifically for its target market by adapting not only language, but also other aspects of the brand and marketing communications. So how do you do it right? What can marketers learn from those who didn't get it right the first time? 

Download this expert report, in partnership with TranslateMedia, to find out.

Campaign News

BrewDog CEO: 'I’m sorry for the pain… and PR mistakes that were detrimental to our culture'

James Watt apologised following open letter from former staff.

Posted on 18 June 2021 | 4:39 pm

Cannes Lions 2021 live blog: all the award winners and festival news

Campaign shares all the latest updates from the International Festival of Creativity here.

Posted on 18 June 2021 | 3:55 pm

Hearst UK study finds positive storytelling can boost moods

The study was conducted in partnership with Bournemouth University.

Posted on 18 June 2021 | 3:25 pm

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