To say the swell in content partner performance in affiliate marketing is a trend, doesn’t even come close to the truth. It’s been a steady rise for content partners—so much so that working with influencers has become the number one to-do on many CMO’s checklist. And rightly so.

For too long, content creators were hindered from effectively generating meaningful revenue streams from the affiliate channel because of its last-click attribution model and a subsequent over reliance on correlative publisher types. With sophisticated commission allocation tools, content publishers can earn credit and compensation for their role in the conversion path that were previously unavailable in the category. Diversified partner makeup—including content—is the here, now and future of affiliate marketing.

Download this report, produced by our friends at Partnerize to find out everything you need to know, including five fast and actionable takeaways to get you on the road to working with content partners in no time.