Campaign Insight

The future of affiliate marketing – why content reigns in 2020 and beyond

The future of affiliate marketing – why content reigns in 2020 and beyond

To say the swell in content partner performance in affiliate marketing is a trend, doesn’t even come close to the truth. It’s been a steady rise for content partners—so much so that working with influencers has become the number one to-do on many CMO’s checklist. And rightly so.

For too long, content creators were hindered from effectively generating meaningful revenue streams from the affiliate channel because of its last-click attribution model and a subsequent over reliance on correlative publisher types. With sophisticated commission allocation tools, content publishers can earn credit and compensation for their role in the conversion path that were previously unavailable in the category. Diversified partner makeup—including content—is the here, now and future of affiliate marketing.

Download this report, produced by our friends at Partnerize to find out everything you need to know, including five fast and actionable takeaways to get you on the road to working with content partners in no time.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Government makes call for personal responsibility in powerful Covid ad

Campaign asks public to look Covid patients and frontline workers 'in the eyes and tell them you are doing all you can to stop the spread of Covid-19'.

Posted on 22 January 2021 | 4:45 pm

Government pulls ad that states joggers are 'highly likely to have Covid-19'

Cabinet Office has told the ASA the disputed claim will not be repeated.

Posted on 22 January 2021 | 3:23 pm

Wavemaker on alert as Purplebricks reviews media

Agency has held account since 2018.

Posted on 22 January 2021 | 2:16 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share