Campaign Insight

What you need to know about the new age of experience

All companies want a great relationship with their customers. Honeyed words and good intentions will only get you so far before you actually have to deliver on those promises. The brands that deliver on these promises and put the customer first are the ones that earn the trust of their customers and crucially, they’re the ones that keep it too. 

Brands and their values are of paramount importance. As of 2020 it has been observed that consumers are more likely to start purchasing from a brand whose values line up with theirs. They are also more likely to stop if they disagree with brand values.

See how you can foster the best possible relationships with your customers, download the full report here.

Campaign News

Campaign podcast: 'People can't live on those wages' – is Campaign's salary survey a wake-up call?

Campaign's podcast tackles the salary and talent issue.

Posted on 12 August 2022 | 3:08 pm

Pitch Update: Heineken, Gambleaware, British Gas, Bentley, Shelter, Radiocentre and more

Campaign rounds up the latest pitch news.

Posted on 12 August 2022 | 1:19 pm

Premier League buys silver screen treatment for 30th anniversary

A 90-second film highlighting top-flight football's social contribution breaks in cinemas today.

Posted on 12 August 2022 | 10:50 am

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