What you need to know about the new age of experience

All companies want a great relationship with their customers. Honeyed words and good intentions will only get you so far before you actually have to deliver on those promises. The brands that deliver on these promises and put the customer first are the ones that earn the trust of their customers and crucially, they’re the ones that keep it too. 

Brands and their values are of paramount importance. As of 2020 it has been observed that consumers are more likely to start purchasing from a brand whose values line up with theirs. They are also more likely to stop if they disagree with brand values.

See how you can foster the best possible relationships with your customers, download the full report here.

Campaign News

L’Oréal UK and Ireland switches £220m media account to new agency

Incumbent EssenceMediacom X, Manning Gottlieb OMD and Publicis Media pitched for the account.

Posted on 30 May 2024 | 4:45 pm

Campaign’s 13 most read articles: May 2024

In case you missed them, here are Campaign UK's most popular articles from the past month.

Posted on 30 May 2024 | 4:00 pm

Pitch Update: Vinted, Tourism Ireland, Britvic, Greater Anglia, Parkdean Resorts and more

Campaign rounds up the latest pitches, reviews and account wins.

Posted on 30 May 2024 | 2:27 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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