What you need to know about the new age of experience

All companies want a great relationship with their customers. Honeyed words and good intentions will only get you so far before you actually have to deliver on those promises. The brands that deliver on these promises and put the customer first are the ones that earn the trust of their customers and crucially, they’re the ones that keep it too. 

Brands and their values are of paramount importance. As of 2020 it has been observed that consumers are more likely to start purchasing from a brand whose values line up with theirs. They are also more likely to stop if they disagree with brand values.

See how you can foster the best possible relationships with your customers, download the full report here.

Campaign News

Campaign Global Agency of the Year Awards: Don't miss the February 18 deadline

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

Posted on 5 February 2025 | 10:00 am

Coming soon: the 2025 Campaign A List

Campaign's annual celebration of adland’s most influential figures will be published in the coming weeks. It's quite a big deal. You just need a little bit of patience.

Posted on 5 February 2025 | 9:30 am

IPA hires Denise Turner from Route as media research director

Turner will join at the end of her notice period as CEO of Route.

Posted on 5 February 2025 | 12:01 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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