Campaign Insight

What you need to know about the new age of experience

All companies want a great relationship with their customers. Honeyed words and good intentions will only get you so far before you actually have to deliver on those promises. The brands that deliver on these promises and put the customer first are the ones that earn the trust of their customers and crucially, they’re the ones that keep it too. 

Brands and their values are of paramount importance. As of 2020 it has been observed that consumers are more likely to start purchasing from a brand whose values line up with theirs. They are also more likely to stop if they disagree with brand values.

See how you can foster the best possible relationships with your customers, download the full report here.

Campaign News

Customer transformation, digital drive continued resurgence at Dentsu

The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.

Posted on 16 May 2022 | 2:14 pm

S4 Capital axes bonuses and ex-CFO exits as fallout from audit woes continues

The Sunday Times published an in-depth report into what it claimed was the accounting 'chaos'.

Posted on 16 May 2022 | 10:49 am

Government delays bans on pre-watershed and online HFSS ads, citing cost-of-living crisis

Public health minister Maggie Throup insisted government still 'committed to doing everything we can to help people live healthier lives'.

Posted on 16 May 2022 | 10:46 am

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