What you need to know about the new age of experience

All companies want a great relationship with their customers. Honeyed words and good intentions will only get you so far before you actually have to deliver on those promises. The brands that deliver on these promises and put the customer first are the ones that earn the trust of their customers and crucially, they’re the ones that keep it too. 

Brands and their values are of paramount importance. As of 2020 it has been observed that consumers are more likely to start purchasing from a brand whose values line up with theirs. They are also more likely to stop if they disagree with brand values.

See how you can foster the best possible relationships with your customers, download the full report here.

Campaign News

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

Posted on 6 December 2023 | 3:24 pm

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

Posted on 6 December 2023 | 1:38 pm

AI helps watchdog sniff out greenwashing in search ads

Proactive strategy forces three airline brands to drop green claims.

Posted on 6 December 2023 | 12:27 pm

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