Campaign Insight

How can brands put the customer first as they adapt to integrated media?

How can brands put the customer first as they adapt to integrated media?

Customers are key for every business. If you’re not putting the customer first then you may find that they end up leaving you behind. Since 2020 the pandemic has provided a hefty incentive to bring digital to new heights and we can no longer rely on the strategies that served us in a pre-Covid world.

The average consumer is exposed to up to 10,000 ads in an average day. The challenge for the advertisers of today is cutting through the chatter and focusing on a customer-centric approach to media. Utilising both online and offline media to provide a consistent experience is a challenge, especially when we can’t easily identify the same audiences across both.

This report explores how to effectively enable offline to online integration from planning through to activation, all while keeping the customer first.  

To find out more about bringing an integrated digital approach to your future success in 2022, download the full report. 

Campaign News

Customer transformation, digital drive continued resurgence at Dentsu

The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.

Posted on 16 May 2022 | 2:14 pm

S4 Capital axes bonuses and ex-CFO exits as fallout from audit woes continues

The Sunday Times published an in-depth report into what it claimed was the accounting 'chaos'.

Posted on 16 May 2022 | 10:49 am

Government delays bans on pre-watershed and online HFSS ads, citing cost-of-living crisis

Public health minister Maggie Throup insisted government still 'committed to doing everything we can to help people live healthier lives'.

Posted on 16 May 2022 | 10:46 am

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