New neuro-scientific research shows TikTok is a powerful primer for emotional buy-in and ad recall across other channels – and suggests marketers need to reassess their campaign strategy around creators.

In this expert report, produced in partnership with global full-service creator and influencer marketing company Whalar, insight director Chloe Ashe explains why brands need to get on board the TikTok train or risk missing out on the opportunity to connect with hard-to-reach audiences.

Download this report to uncover five ways to make TikTok tick for your brand.