Campaign Insight

How to connect with Gen Z women

How to connect with Gen Z women

Generation Z are bold, anxious, funny and discerning. Born between around 1999 and 2012, Gen Z don’t remember a time before smartphones and social media. The stereotype that they’re surgically attached to their phones has some truth to it: new research shows that Gen Z spends on average 5.9 hours a day consuming content on their mobiles.

This informs their friendships, hobbies, opinions and politics – and, as we’ll see, their mental health.

This white paper, produced in partnership with social publisher Four Nine, looks at Generation Z women in particular, and how marketers can connect with this inclusive, change making group.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

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