In today's digital marketplace, brands are constantly having to respond to rapidly changing customer demands while keeping up with accelerating advancements in tech. In the world of paid and organic search, the two disciplines are often siloed, making it difficult to obtain a joined-up view of the customer and provide a search experience to match. To help you connect the dots, you might want to consider Total Search – a data-led approach that aligns PPC and SEO activities to attain shared brand goals and fuel a wider customer experience rather than a point of conversion.

Download this free report, crafted in partnership with the data experts at Merkle, to explore:

• Why having a siloed paid and organic activity is harmful for the industry
• The importance of unifying your data and search teams to provide a Total Search function
• The unique opportunities and hurdles presented by Total Search for every brand
• How to properly utilise the medium of search in its entirety to acquire and service customers throughout the funnel