How to attract, retain, engage and convert customers into repeat business – using Total Search

In today's digital marketplace, brands are constantly having to respond to rapidly changing customer demands while keeping up with accelerating advancements in tech. In the world of paid and organic search, the two disciplines are often siloed, making it difficult to obtain a joined-up view of the customer and provide a search experience to match. To help you connect the dots, you might want to consider Total Search – a data-led approach that aligns PPC and SEO activities to attain shared brand goals and fuel a wider customer experience rather than a point of conversion.

Download this free report, crafted in partnership with the data experts at Merkle, to explore:

  • Why having a siloed paid and organic activity is harmful for the industry
  • The importance of unifying your data and search teams to provide a Total Search function
  • The unique opportunities and hurdles presented by Total Search for every brand
  • How to properly utilise the medium of search in its entirety to acquire and service customers throughout the funnel

Campaign News

Channel 4 ad takes Super Bowl literally

The spot was made by 4Creative.

Posted on 7 February 2025 | 3:47 pm

Exclusive: OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’

The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.

Posted on 7 February 2025 | 3:33 pm

Oreo partners A Minecraft Movie to launch ‘recrafted’ cookies

Campaign created by Saatchi & Saatchi Düsseldorf.

Posted on 7 February 2025 | 12:18 pm

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