The Priority List

Marketers are hoping to get back to something approaching normality after the past two years. 

As they look ahead, what fresh challenges are marketers anticipating – and which do they think will be the most difficult to deal with?

Campaign and GfK surveyed a group of senior marketing professionals to find out what is keeping them awake at night and what opportunities excite them.

Download the report to discover the top challenges for 2022 facing marketers in Europe. 

Campaign News

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves

The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.

Posted on 19 June 2024 | 4:15 pm

RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text

Category will encourage ad industry to write image descriptions for the visually impaired.

Posted on 19 June 2024 | 1:08 pm

ASA upholds Unilever complaint that 'Mynx' ads by rival denigrated Lynx brand

Watchdog said case shone light on how companies should be wary of discrediting rivals.

Posted on 19 June 2024 | 12:05 pm

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