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Brands Effectiveness

The Priority List

Marketers are hoping to get back to something approaching normality after the past two years.

As they look ahead, what fresh challenges are marketers anticipating – and which do they think will be the most difficult to deal with?

Campaign and GfK surveyed a group of senior marketing professionals to find out what is keeping them awake at night and what opportunities excite them.

Download the report to discover the top challenges for 2022 facing marketers in Europe.

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Campaign News

Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65

He rose from account manager to CEO at hotshop that made its name with Tango ads.

Posted on 2 June 2026 | 4:56 pm

Innocent Drinks marketing director Kirsty Hunter departs

She will be succeeded by Sam Grant.

Posted on 2 June 2026 | 2:15 pm

Irn-Bru celebrates Scotland fans with 'football anthem' featuring Susan Boyle

Lucky Generals created the campaign.

Posted on 2 June 2026 | 2:01 pm

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Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

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The Priority List

Topics

Campaign News

Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65

Innocent Drinks marketing director Kirsty Hunter departs

Irn-Bru celebrates Scotland fans with 'football anthem' featuring Susan Boyle

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