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Brands Effectiveness

The Priority List

Marketers are hoping to get back to something approaching normality after the past two years.

As they look ahead, what fresh challenges are marketers anticipating – and which do they think will be the most difficult to deal with?

Campaign and GfK surveyed a group of senior marketing professionals to find out what is keeping them awake at night and what opportunities excite them.

Download the report to discover the top challenges for 2022 facing marketers in Europe.

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Campaign News

WPP to pull out of LiveRamp following Publicis takeover move

Cindy Rose confirms agency group will no longer use data collaboration platform.

Posted on 22 June 2026 | 6:30 pm

Arthur Sadoun: Fewer Cannes entries mean better work

Publicis Groupe CEO spoke at Campaign House on the first day of Cannes Lions 2026.

Posted on 22 June 2026 | 5:00 pm

WPP’s Cindy Rose: ‘The time-and-materials model is dead’

CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring "the noise" from competitors.

Posted on 22 June 2026 | 4:30 pm

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The Priority List

Topics

Campaign News

WPP to pull out of LiveRamp following Publicis takeover move

Arthur Sadoun: Fewer Cannes entries mean better work

WPP’s Cindy Rose: ‘The time-and-materials model is dead’

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