The Priority List

Marketers are hoping to get back to something approaching normality after the past two years. 

As they look ahead, what fresh challenges are marketers anticipating – and which do they think will be the most difficult to deal with?

Campaign and GfK surveyed a group of senior marketing professionals to find out what is keeping them awake at night and what opportunities excite them.

Download the report to discover the top challenges for 2022 facing marketers in Europe. 

Campaign News

Pitch stress 'could drive three in four adland workers out of the industry'

Finding part of the Great Pitch Poll 2026.

Posted on 13 July 2026 | 6:00 am

British Airways ad trolls Norway ahead of World Cup clash with England

The social ad was created by Uncommon Creative Studio.

Posted on 10 July 2026 | 2:02 pm

Coolr wins Allwyn's UK influencer account

The appointment follows competitive pitch.

Posted on 10 July 2026 | 11:32 am

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