The Priority List

Marketers are hoping to get back to something approaching normality after the past two years. 

As they look ahead, what fresh challenges are marketers anticipating – and which do they think will be the most difficult to deal with?

Campaign and GfK surveyed a group of senior marketing professionals to find out what is keeping them awake at night and what opportunities excite them.

Download the report to discover the top challenges for 2022 facing marketers in Europe. 

Campaign News

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

Posted on 6 December 2023 | 3:24 pm

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

Posted on 6 December 2023 | 1:38 pm

AI helps watchdog sniff out greenwashing in search ads

Proactive strategy forces three airline brands to drop green claims.

Posted on 6 December 2023 | 12:27 pm

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