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Brands Effectiveness

The Priority List

Marketers are hoping to get back to something approaching normality after the past two years.

As they look ahead, what fresh challenges are marketers anticipating – and which do they think will be the most difficult to deal with?

Campaign and GfK surveyed a group of senior marketing professionals to find out what is keeping them awake at night and what opportunities excite them.

Download the report to discover the top challenges for 2022 facing marketers in Europe.

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Campaign News

Cheil UK's Rikke Wichmann-Bruun lands new role

She was previously chief executive of MRM UK.

Posted on 12 May 2026 | 4:59 pm

World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more

Tournament kicks off on 11 June.

Posted on 12 May 2026 | 2:00 pm

TikTok to launch paid, ad-free tier in UK

TikTok becomes the latest social media platform to allow users to opt-out of targeted advertising for a fee, though creators will still have access to this audience via sponsored content.

Posted on 12 May 2026 | 12:00 pm

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The Priority List

Topics

Campaign News

Cheil UK's Rikke Wichmann-Bruun lands new role

World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more

TikTok to launch paid, ad-free tier in UK

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