Covid-19 has had a devastating impact on the live events and experiences sector. With in-person events such as meetings, trade shows, conferences, and festivals cancelled globally, the industry was forced to pivot towards virtual events. Yet even as much of the world emerges from lockdown, many businesses are now making a conscious decision to continue running virtual events – and with good reason.

Research from Forrester released in April 2021, carried out on behalf of BlueJeans, looked at how to optimise technology for a virtual/hybrid future for the events sector. More than half of those surveyed (57%), said they didn’t have enough time to select their virtual events software as the pandemic hit and the same number reported increased costs (57%), while 54% said there were missed opportunities and revenue, and the same number again cited poor customer and attendee experience.

So, how do you ensure you're creating virtual experiences (both internal and external) that deliver on your objectives?

This report looks at how Virgin Hyperloop and The Phoenix Suns both maximised the digital opportunity during Covid and will explore:

• The pros of hosting virtual experiences and knowing when to pivot your strategy
• How to create and increase levels of engagement in an online environment
• How technology has transformed the event experience (and continues to do so)
• What the future for virtual experiences looks like