Campaign Insight

2022 Healthy Resolutions

2022 Healthy Resolutions

From getting a better night's sleep to switching to a plant-based diet, 2022’s New Year's resolutions are likely to be healthier and more ethical than ever. The Trend Lineup from Healthline Media identifies what consumers are currently searching for and how brands can get involved in helping them reach their goals next year. Trends include:

  • Sleep tracking – Curiosity about how much shut-eye we are actually getting is on the rise

  • Plant-based foods – Making healthier food choices is being driven by both ethical and environmental concerns.

  • Financial wellbeing – As society and wallets open back up, financial fitness is top of mind

  • Supplements and health products – Products sourced from the sea are reaching peak popularity

  • Dental hygiene – People who neglected their gums during lockdown are now looking for a whiter, brighter smile

  • Stress management – Consumers are looking for self care tips and tools that help then stay calm and healthy

  • Sustainable living – from composting to eco-friendly cleaning products, people are looking to make big changes

Download the report to discover the latest trends. 

Campaign News

Vodafone makes tennis fans Wimbledon champs with Snapchat AR

Mobile network's ambassador, tennis player Emma Raducanu, appears in the activation.

Posted on 24 June 2022 | 3:28 pm

Cannes Lions crowns agency, network and most creative company of the year 2022

Dentsu Creative Bengaluru, Ogilvy and WPP win most awarded titles.

Posted on 24 June 2022 | 2:49 pm

Cannes Lions: Engine London’s ‘Long live the Prince’ wins Titanium Grand Prix

The UK sees a surge in Grands Prix wins on the last day of the festival.

Posted on 24 June 2022 | 1:59 pm

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