2022 Healthy Resolutions

From getting a better night's sleep to switching to a plant-based diet, 2022’s New Year's resolutions are likely to be healthier and more ethical than ever. The Trend Lineup from Healthline Media identifies what consumers are currently searching for and how brands can get involved in helping them reach their goals next year. Trends include:

  • Sleep tracking – Curiosity about how much shut-eye we are actually getting is on the rise

  • Plant-based foods – Making healthier food choices is being driven by both ethical and environmental concerns.

  • Financial wellbeing – As society and wallets open back up, financial fitness is top of mind

  • Supplements and health products – Products sourced from the sea are reaching peak popularity

  • Dental hygiene – People who neglected their gums during lockdown are now looking for a whiter, brighter smile

  • Stress management – Consumers are looking for self care tips and tools that help then stay calm and healthy

  • Sustainable living – from composting to eco-friendly cleaning products, people are looking to make big changes

Download the report to discover the latest trends. 

Campaign News

TikTok tells agencies and brands to rip up 'best storytelling practices'

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

Posted on 6 December 2023 | 3:24 pm

YouTube and TikTok lead marketers’ plans for 2024

Migration to digital channels – except X and Snapchat – to continue, Warc finds.

Posted on 6 December 2023 | 1:38 pm

AI helps watchdog sniff out greenwashing in search ads

Proactive strategy forces three airline brands to drop green claims.

Posted on 6 December 2023 | 12:27 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com