2022 Healthy Resolutions

From getting a better night's sleep to switching to a plant-based diet, 2022’s New Year's resolutions are likely to be healthier and more ethical than ever. The Trend Lineup from Healthline Media identifies what consumers are currently searching for and how brands can get involved in helping them reach their goals next year. Trends include:

  • Sleep tracking – Curiosity about how much shut-eye we are actually getting is on the rise

  • Plant-based foods – Making healthier food choices is being driven by both ethical and environmental concerns.

  • Financial wellbeing – As society and wallets open back up, financial fitness is top of mind

  • Supplements and health products – Products sourced from the sea are reaching peak popularity

  • Dental hygiene – People who neglected their gums during lockdown are now looking for a whiter, brighter smile

  • Stress management – Consumers are looking for self care tips and tools that help then stay calm and healthy

  • Sustainable living – from composting to eco-friendly cleaning products, people are looking to make big changes

Download the report to discover the latest trends. 

Campaign News

Ricky Gervais-backed Dutch Barn Vodka hires CMO for brand relaunch

Brand eyes ad push later this year.

Posted on 12 April 2024 | 12:51 pm

Franki Goodwin and Felix Richter among UK figures on Cannes Lions Awarding Jury

There are 16 UK experts on the jury this year.

Posted on 12 April 2024 | 12:01 pm

Lucozade unites Sport and Energy brands in first masterbrand platform

The campaign was created by Adam & Eve/DDB.

Posted on 12 April 2024 | 11:10 am

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