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YouGov Best Brand Rankings 2026

4 February

YouGov Best Brand Rankings 2026

Based on over six million interviews across 28 international markets, the YouGov Best Brand Rankings 2026 report ranks the top performers over the past 12 months, with country-specific deep dives for 10 key markets.

Rankings are determined by a brand's Index score, based on six YouGov BrandIndex metrics: Impression, Quality, Value, Satisfaction, Reputation and Recommend.

Inside the report:

YouGov Best Brand Rankings 2026 with analysis of each of the top 10 brands
Top brands by market (Australia, France, Germany, Indonesia, Kingdom of Saudi Arabia, Singapore, Spain, Sweden, United Kingdom, United States of America)
The most improved brands by market
Performance spotlights, highlighting individual brand performance

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First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

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YouGov Best Brand Rankings 2026

YouGov Best Brand Rankings 2026

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