Event marketing: it’s a powerful channel that provides the engagement and memorability of real-life interaction with the long-tail engagement and measurability of digital.
No surprise, then, that in new research from Forrester Consulting, commissioned by Cvent, companies say events are now crucial to deliver top business goals such as driving revenue, delivering great customer and employee experiences and accelerating digital transformation efforts.
But how do you ensure your event has more “wow” moments than “ow” ones; more showstoppers than heartstoppers? We’re offering you an access-all-areas pass to a Campaign virtual panel session with event and marketing experts, in partnership with Cvent, where we’ll get your questions answered - live.
We’ll be answering the gnarly issues keeping you awake at night – like what will surprise and delight an audience most, or how should events be managed as a marketing function in your organisation.
So, register to watch on demand now.
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Sophy Vanner Critoph is Head of Strategy, Culture and Communications at Amplify, where she delivers innovative, impactful, integrated thinking. Her team covers a breadth of work from cultural insights and communications planning, to content, talent and partnerships strategy. Sophy has 15 years experience as a strategist working across a breadth of worlds, from PR and ATL, to retail and brand experience. She works with some of the world's most progressive and exciting brands, such as: Pinterest, Lego, Google, Nike and Playstation.
Her ultimate goal is to create work that impacts culture, which she believes can only be achieved by building teams made-up of interesting people from all walks of life. From founding Amplify’s youth programme, New Wave, to her advisory board and council roles outside of Amplify, her actions showcase her belief ‘that it’s how we do work, not just what we do that matters’.
Karen is the co-founder and joint Managing Partner of the award-winning experiential communications agency, Brands at Work. We unleash the power of experience to create trust and loyalty between brands and the people that matter to them.
Brands at Work was named Challenger Agency of the Year by EVCOM in 2020 and was crowned Agency of the Year in 2021 by both C&IT and the Micebook V Awards.
From live, virtual and hybrid events and brand experiences to employee engagement and cultural change programmes; Karen has over 20 years’ experience leading transformational communications campaigns. She has had the privilege of working with leading multinational corporations across a diverse range of sectors including Healthcare, Financial and Professional Services, FMCG and Tech. Her passion is to help companies become better storytellers and in so doing, build vibrant brand communities from the inside out.
David’s journey into brand experiences started when he was 16 years old, hosting house parties for school friends. That early passion for bringing people together turned into a career that took him across the globe delivering for clients like PlayStation, British Airways, Pepsi and more. Then in 2020, he started to dream bigger about the ways an agency could be and founded Nobody’s Café. A brand experience collective inspired by the power of creativity to bring people together. Since launching, Nobody’s Café has become an award-winning agency, delivering global activations for Amazon, Netflix, Spotify and trivago.