Creativity and storytelling
We’re born curious and creative. It’s how we learn - and move forward. But, all too soon, creativity becomes the preserve of a select number of job titles.
What then, if many more roles within brand owners and agencies, from project management to sales, were given the remit and responsibility to be creative? To pitch in, comment and collaborate on “creative” projects that have always been deemed beyond the job description.
What would be the upshot - for both those creative projects and also every other part of the business – if a spirit of creativity was unleashed across all aspects of an organisation?
As brands try to plot a course through an economy buffeted by challenge after unexpected challenge, all of which demand greater flex, smarter solutions and faster responses, could this collaborative approach be a new source of renewable energy?
We interrogate this idea of a democratisation of creativity with an expert panel of brand and agency leaders and ask:
- How does cracking open the mystique of creativity change an entire business culture?
- How can it lead to different, better results – and faster?
- What works, what ought to work better and what’s new?
- When does multi-voice collaboration lead to blandishment-by-committee? And how to avoid it?
- What other ramifications can open-sourced “creative” projects create?
- Let’s talk about egos!
- What’s the best route to this collaboration?
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Jules Chalkley is the Chief Executive Creative Director of Ogilvy UK. He has worked as a creative leader within the advertising and communications industry for 20 years, having built a unique and highly multidisciplinary skillset. He fundamentally believes in the power of borderless creativity, in all its forms, to transform and grow business and solve societal challenges. He has created ground-breaking campaigns for the Mayor of London, Relate, Sipsmith, British Airways, IKEA, M&S, and Land Rover; winning in excess of 200 awards globally, ranging from D&AD, Cannes, Clio and One Show.
Whilst he is one of the UK’s most awarded creatives, he is also proud to have overseen the creative for the BBC’s coverage of the London 2012 Olympic Games which saw an audience of 200 million worldwide and earned the Grand Jury Prize at the Royal Television Society. Elements of the creative work were integrated into the opening ceremony.Whilst he has a passion for British and Global brands, he has also worked closely with the UK Government to create highly integrated behaviour change campaigns. He was responsible for a ground-breaking and highly effective creative platform for the NHS Blood Donation programme called ‘Missing Type’. It was considered Campaign of The Decade by the British media.
Jules has contributed articles to leading industry platforms, written for the Guardian and spokenon the BBC, is the Executive Sponsor and a champion of Neurodivergent thinking and sits on the Diversity and Inclusion Board of Ogilvy UK.