How attribution can save online retail in 2021
Join Campaign’s commercial editor Suzanne Bidlake, Haroun Saleemi, head of e-commerce at QUIZ and Chris Liversidge, CEO and Founder of QueryClick, to find out why attribution should be part of every marketer's tool box.
The modern consumer has hundreds, even thousands of interactions with retail brands every day. Carefully crafted messages pop up everywhere persuading them to buy a pair of boots, low-fat yoghurt or miracle-working hairdryer. Some they notice, some they ignore and some they act on.
Finding out which interactions are influencing decisions and are the most valuable for them is still a big challenge for marketers. Only when marketers work this out can they allocate their budget proportionately to the mix of channels at their disposal.
And with uncertainty everywhere right now and retailers going bust, marketers can’t afford to waste time on meaningless messages that consumers ignore. So, attribution is vital, isn’t it?
It is for QUIZ. Campaign’s commercial editor Suzanne Bidlake talks to Haroun Saleemi, Head of E-commerce at QUIZ and Chris Liversidge, CEO and Founder of QueryClick, to find out why.
Join us as we hear valuable insights from Quiz Clothing and QueryClick's partnership and explore:
- What does a good attribution strategy look like in 2021?
- What is possible with attribution that wasn’t before?
- How can effective attribution insights help to save retail brands?
- What are brands without one missing out on?
- How can effective attribution help them grow?
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CEO and Founder of QueryClick a leading independent performance marketing consultancy working with enterprise businesses to get things done to drive ROI since 2008. Chris has almost two decades of experience building and optimising websites, and is a regular author and speaker on performance marketing.