Why purpose should be at the heart of your business strategy


Campaign deputy editor Gemma Charles speaks to Andy Last, CEO, MullenLowe salt and Anthony Lamy, VP EMEA client partnerships at VidMob as part of our virtual coverage of the Campaign and PRWeek second annual Purpose Summit. 

Catch up on this session to hear about:

  • How the importance of brand purpose has increased over the past decade and how this has transformed global business strategy
  • Why it's essential for brands to embed their purpose into the heart of their organisations, from the senior leadership team right through to their interns
  • What are the key success elements to ensuring your purpose has the power to transform your organisation and how this can help to reverse slowing growth and create new opportunities