Why purpose should be at the heart of your business strategy

Strategy

Campaign deputy editor Gemma Charles speaks to Andy Last, CEO, MullenLowe salt and Anthony Lamy, VP EMEA client partnerships at VidMob as part of our virtual coverage of the Campaign and PRWeek second annual Purpose Summit.

Catch up on this session to hear about:

How the importance of brand purpose has increased over the past decade and how this has transformed global business strategy
Why it's essential for brands to embed their purpose into the heart of their organisations, from the senior leadership team right through to their interns
What are the key success elements to ensuring your purpose has the power to transform your organisation and how this can help to reverse slowing growth and create new opportunities

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Work Email

Create Password

Job Title

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Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

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Why purpose should be at the heart of your business strategy

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