Alternative Sports: How to reach sports enthusiasts outside of live sporting events

Now available to view on-demand

Live sporting events are central to many big campaigns and marketing strategies then the Covid-19 pandemic re-wrote these plans. But sports fans are still hungry for content and have shifted to other channels and formats to bridge the time till sports kick-off again.

We are hosting this interactive virtual panel discussion, in partnership with our friends at The Trade Desk, to discuss with some of the biggest advertisers and broadcasters within sport, how and where they’re spending.

Among other things, we explore:

• Where can engaged sports enthusiasts be reached at mass scale?

• Which innovative opportunities do TV, gaming, mobile and web offer?

• How can advertisers try new channels and formats short-term and learn what works best?

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Speakers

Amr El Badry Global Senior Brand Comms and Sponsorship Manager Vodafone Group

Sebastian Seeling Porsche Motorsport Team - Business Relations Porsche

Alice Humphrey European marketing director, Stella Artois, Budweiser Brewing Group UK & Ireland

Jason Hughes Head of Creative Solutions Sky Media

Dave Castell GM of inventory and partnerships EMEA, The Trade Desk

Omar Oakes Media & technology editor Campaign

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Phone - Please use country dialling code (eg UK: +44, USA: +1)

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Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

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Alternative Sports: How to reach sports enthusiasts outside of live sporting events

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