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Just a third of consumers trust the brands they buy, according to the 2019 Edelman Trust Barometer, suggesting that trust in brands is at an all-time low.
The more brands invest in building consumer trust now, the more they stand to receive in revenues, retention, and genuine recognition from an engaged audience. So how can brands reassure audiences and win back trust, especially when brand relations with customers is potentially in crisis?
This webinar, in partnership with Khoros, looks to psychology and behavioural economics to deconstruct the science behind trust and customer engagement. We uncover what both new and legacy brands can do to rebuild trust and start authentic conversations with consumers to drive engagement and loyalty.
During the session, we explore:
Why is trust so crucial to customer experience?
How can your brand or clients rebuild or earn trust?
How can you safeguard for the future to drive growth?
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Graham Forsyth is the Marketing Director at Khoros, where he is responsible for designing and delivering on the company’s European marketing strategy. Graham brings close to 20 years of experience, with some of the world's biggest companies, building demand generation-based campaigns for the European and international marketing to enterprise organisations.
Graham is a conference speaker, sometimes writer, and currently, immersed in the world of social media and digital marketing to support brands in their quest to deliver world-class customer and fan engagement.
Clare is the Chief Customer Officer at Ogilvy UK. In this role she is responsible for how the agency services it’s clients, and the capabilities that it offers now and in the future to solve client problems. The role keeps Clare close to our senior clients, understanding their needs now, near and far, and working with the capabilities leads and heads of craft to ensure we have the right skills and services levels to deliver and deliver growth. She has been in this role as part of the leadership team in London for 18 months.
Prior to this Clare was the Managing Director of OgilvyOne, having worked her way through the ranks from Account Manager since 2003.
Gemma Milne is a Science & Technology Writer for titles such as Forbes, the BBC, CNBC, and Quartz. She is also Co-Host of Science: Disrupt – a podcast interviewing the innovators, iconoclasts & entrepreneurs creating change in science. She is an Expert Advisor for the European Commission and Innovate UK, and a Venture Scout for Backed VC. Gemma is an Innovation Jury Member for SXSW and a World Economic Forum Global Shaper, and she is currently writing her first book on hype and idealism in science and tech. Gemma was previously the Tech Innovation Strategist for Ogilvy Labs.