Fireside chat: The power of trusted first-party data

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Brand safety Data and analytics

As the cookie crumbles, the future of adtech is changing fast. We need to find ways to measure effectiveness using other forms of data, further increase the use of closed premium environments where first-party data is held, or turn our attention to focus on building brands online.

But what does this look like in practice? What does the future of ad tech look like for a premium publisher and how can trusted 1P data be used to help build brands as well as deliver ROI?

Hear from David Minkin from WSJ, Barron's Group in a fireside chat.

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First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

Fireside chat: The power of trusted first-party data

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