Creativity and storytellingInterviewsStrategy
In association with Penguin Business and Campaign, Zone is delighted to host our third virtual Book Club
with Anne Boden, the CEO and founder of Starling Bank and author of Banking On It.
Join us to hear her discuss her book which was named as one of The Times' Top 5 business books of the year 2020.
One woman's quest to rebuild Britain's broken banking system...
In the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset the status quo.
That was until Anne Boden decided to do something radical and start her own bank. Founder of Starling Bank, winner of Best British Bank three years running, in this awe-inspiring story Anne reveals how she broke through bureaucracy, successfully tackled prejudice to realise her vision for the future of consumer banking and revolutionised the entire industry forever.
Don’t miss your opportunity to hear from Anne and you’ll also bag yourself a free audio copy of
the book! The Book Club will be hosted by Edward Craig, Head of Content Labs at Campaign.
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Edward Craig leads commercial content across Haymarket's titles using his experience in pure editorial to marry client needs to audience-grabbing executions.