New AI capabilities are revolutionising the way we live. We know what quite a few of them are, and we actually use some. But there’s always that nagging feeling that we don’t know what we don’t know - and we’re not sure what we should.
Is it worth investing time, energy (and money?) in finding out about that new shiny tool that promises the earth - or will it prove a complete waste? But, then, what if we’re missing out on “the thing” that could make everything so much simpler, faster, better? And how on earth do you use this stuff?
Happily, we’re here to bring you the guidance you need. (It’s true, by the way. Getting on for half (41%) of marketers said their main challenge with AI was lack of knowledge in how to use it effectively in SurveyMonkey research conducted in July.)
In this session, hosted by a Campaign editor, Stuart Bowden, global chief strategy and product officer at Wavemaker and AI expert, will walk you through the essential AI tools you need to get your head around - both as a marketer (for work) and as a human (for life). And what you need to make sure your team is all over, but that you don’t need to be.
Plus Divya Shroff, senior product marketing manager at SurveyMonkey, will share new research on how marketers are using AI today and its potential to impact the marketing landscape in the future.
You’ll learn how your competitors are (or are not) using AI in the workplace today, as well as what AI applications are helping marketers do their jobs better and deliver better outcomes.
If you have a question you’d like them to answer, let us know by Monday 20th November (anonymously or otherwise), in the comments box below.
Register above and take your AI game to the next level.
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Sarah Salter leads Innovation and Platforms at Wavemaker Global. As part of Wavemaker’s Worldwide Consulting Community and based in London, Sarah works with the agency’s global clients and network to simplify platform breakthroughs into understandable, pertinent, and forward-looking opportunities for clients. From emerging technology through to gaming and influence Sarah focusses on innovation and platforms that solve for client’s specific growth challenges.
Sarah joined from a position as Head of Innovation with Wavemaker UK where she led the agency’s key client relationships in digital transformation and innovation. She was the driving force behind campaigns and consumer experiences like Nationwide’s Local Voices on Alexa and Google, Compare the Market’s immersive augmented reality experience, the Public Health Breastfeeding Friend on Alexa and Google and the NHS WhatsApp response to Covid-19.
With over 15 years’ experience Sarah has worked in marketing roles at brands such as P&G, Casio and Equinox, as CMO at fast-growing start-up Vrumi and at Wavemaker helping brands grow through transformational marketing across the globe. She is also an IPA Woman of Tomorrow, listed on the power list 100 performance marketers and chaired the Campaign Technology judging panel.
As Global Chief Strategy & Product Officer, Stuart is responsible for the way Wavemaker
thinks and acts in finding better ways for their clients to grow.
Part of WPP, Wavemaker is the fastest growing media network in the world in 2023 as it
expanded its partnership with global powerbrands like L’Oréal, Danone and Paramount as
well as adding new economy clients such as Square, Tik Tok, Zwift, Back Market, Adobe
and Coinbase. Wavemaker won the Titanium Lion in Cannes in 2022 for its Generative AI
work for Mondelez.
Stuart has previously been MD and CEO of Wavemaker in the UK, , Head of Strategy at
PHD UK, CSO at Vizeum UK, a strategist and a creative at Grey London & Grey Singapore
and has led comms planning inhouse for BT; he has been a juror for Cannes, the Effies and
the APG.
Stuart has studied AI at Said Business School, Oxford, and is currently a Visiting Policy
Fellow at the Oxford Internet Institute where he is researching bias effects in social
platforms.
Divya Shroff is an experienced consumer insights, marketing, and strategy professional with a focus on building brands and new products. As a Senior Product Marketing Manager at SurveyMonkey, Divya helps identify customer needs, market new product launches, and develop their portfolio of market research and experience management products. Prior to SurveyMonkey, Divya worked on the consumer insights team at Constellation Brands, building brands like Kim Crawford, Ruffino, and Corona; before that, she worked on the supplier side at Nielsen BASES. Divya is based in San Francisco and has an MBA from the University of Southern California.