Student life 25/26: The Gen Z insights you need

7 October

Student life 25/26: The Gen Z insights you need

UK student life is changing fast. native’s 2025/26 Student Life Report reveals how 1,450+ students are living, spending and engaging with brands – giving you the insight to reach high-value Gen Z consumers.

Inside the report:

• How identity, ambition and money shape student choices

• When and where students are most receptive to brands, online and on campus

• Practical ways to build trust, loyalty and lasting connections beyond graduation

• Key behaviours and moments that make campaigns land

Download the report and make your 2026 student marketing strategy smarter, faster and more effective.