BrandseCommerce
Innovative retail marketers are using social media not just for brand building but for driving sales – find out how to build a full-funnel strategy.
The quip that 'Instagram is the next QVC' is more than an empty joke; as a direct sales platform, Instagram – and other social platforms such as Facebook and Pinterest – are revolutionising retail and even enabling people to buy directly from the brands they love.
Social media also plays an important role in creating high-level awareness for brands and driving engagement with consumers. Platforms like Twitter, Snap, and LinkedIn are particularly effective in driving engagement that is manifested lower down the funnel when people are ready to buy.
And, of course, there’s Amazon which offers the end destination for purchase activity and new advertising opportunities surrounding it.
So how can marketers find the right balance? What are leading brands doing to ensure they don’t over-index on direct response at the expense of brand building?
Join this webinar, in partnership with 4C Insights to find out how you can use social media across the purchase funnel. We’ll tackle your key questions including:
- How can brands create a full-funnel social strategy?
- How can marketers realistically make the most of their social budget?
- What are the biggest opportunities – and risks – that marketers need to navigate?
- Who is doing this well? Who is falling behind?
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Aaron Goldman is Chief Marketing Officer at 4C, a data science and marketing technology company. Prior to 4C, Goldman was CMO at Kenshoo and VP Marketing and Partnerships at Resolution Media. He also founded Connectual, a digital marketing consulting and matchmaking firm, and is the author of Everything I Know about Marketing I Learned from Google.