Arthur Sadoun has called for a “different” approach at this year’s Cannes Lions amid the toughest economic conditions since the pandemic. 

Campaign sits down with the Publicis CEO to ask why he believes the industry should focus on “immediate” business solutions, not just “AI theory” and “celebrating creativity for its own sake”. 

Plus we’ll discuss the future of the agency model, what clients want and more -- at a pivotal time for the advertising sector. Interview starts at 1030am prompt.