What’s next on the horizon for digital advertising? What’s everyone else preparing for? What are the hot topics likely to get hotter as we move into next year? And how are you going to make the most of them?
Don’t panic - we have an early Christmas gift for you in the form of expert opinion and guidance from brand, media and adtech leaders.
Join Sam Taylor, marketing director at Direct Line Group and chair of ISBA’s TV steering group; Dino Myers-Lamptey, founder of The Barber Shop; Vix Jagger, executive creative director of Accenture Song and Andrew Rose, VP of sales EMEA at StackAdapt in conversation with Campaign features editor, Matt Barker.
They’ll be unpacking the developments that are set to shape digital advertising in the coming months and sharing their experience and predictions - all for free.
From AI to privacy regulations; from fast-growing channels like CTV, gaming and programmatic DOOH to hyper-personalisation, and from ecommerce to zero-party data, they’ll have wisdom to bring to it all.
Plus, you’ll also hear what 100 other marketing professionals really think about AI…
Register now to secure your place.
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Sam is currently Marketing Director at Direct Line Group and Chair of AV Steering Group & Executive Committee member, ISBA.
Currently leading the marketing team at Direct Line Group, Sam is spearheading a transformation that challenges its brand, performance and CRM marketing strategy following recent disappointing trading performances. This includes building and implementing the group’s data driven marketing capability that will see DLG unlock customer data to enable new marketing opportunities throughout the marketing funnel.
Since joining the company in 2013, Sam has held senior marketing roles across the Direct Line, Green Flag and Churchill brands where, most recently, he led the Performance Marketing and trading teams where he transformed the Group’s approach to portfolio and commercial planning, operational effectiveness and CRM.
Sam is also recognised both internally and externally as a figurehead in the media industry, winning the MediaTel ‘Media Leader of the Year’ accolade in 2021.
His marketing experience spans 20 years in roles at a number of well-known brands and sectors including T-Mobile, IBM, Nuffield Health and eBay, is a non-exec Director of an online greeting card retailer and has been a long standing member of ISBA where he sits on the Executive Committee and is chair of their AV Steering Group and broadcast taskforce.
Sam lives in Biggin Hill in Kent with his wife and 2 children, Riley and Elsie.
Dino Myers-Lamptey is Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas. They work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring.