Myth-busters Q&A on-demand: cutting open the CTV opportunity
Watch this important discussion on connected TV, hosted by Campaign media editor Arvind Hickman - featuring a keynote by Steph McGovern and insights from the general public
Ad tech BrandsData and insightsMedia
Myths are legendary. They're also nonsense. And they need busting, especially when it comes to CTV.
That's why Campaign has gathered a squad of myth-busters, experts in connected TV, to tackle the bogus assumptions surrounding adland's most talked about technology. Busting makes them feel good.
We ran a survey to find out your thoughts on CTV and to uncover knowledge gaps. In this event, we discuss the findings in an open forum. Our speakers talk candidly about the opportunities and challenges surrounding CTV so you’ll come away with a much clearer idea of its potential for your brand.
If you’ve got any questions or confusion about CTV… or you’re simply wondering, what’s all the hype, this is the session for you…
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Award-winning journalist and broadcaster Steph McGovern is the presenter of the eponymous Steph's Packed Lunch, Channel 4’s daily live lunchtime show. Steph is also one of the hosts of Have I Got News For You on BBC One and regularly appears on TV and radio panel shows.
Prior to this, Steph worked in financial journalism for over 15 years and spent 8 years on BBC Breakfast, travelling all over the UK to cover economic news and broadcast live from over 500 businesses. Whether speaking to factory workers or FTSE 100 CEOs, Steph’s mission was to uncover and explain the real economy. This is something she has continued in her Channel 4 show, with regular features such as her Small Business Market and Job Clinic.
Away from news, Steph launched her own CBBC show looking for the next generation of entrepreneurs, Pocket Money Pitch. On BBC Two’s Made in Great Britain she joined 21st century makers exploring the skills and industries that built the nation. She co-hosted five series of the popular BBC One show Shop Well For Less and four series of the consumer rights institution Watchdog. And she joined Hugh Fearnley-Whittingstall to present the BBC One health show Easy Ways to Live Well.
Before becoming a correspondent, Steph was the lead producer of financial news for the BBC, working with then Business Editor Robert Peston at the forefront of the award-winning coverage of the credit crunch and banking crisis. She soon began broadcasting herself, and Steph delivered the business news on 5Live, Radio 4 and on the Chris Evans show on Radio 2 before getting a full-time role on BBC Breakfast.
Originally from Middlesbrough, Steph started as an apprentice engineer at Black & Decker where, aged 19, she won the title of Young Engineer for Britain before studying at University College London.
Outside of work Steph is involved in community and education projects. She is a mentor for young people in her native Teesside and runs workshops with schoolchildren around the North East. Steph is a patron of the charity Rubies, supporting disadvantaged children, and is a former champion Irish dancer.
Alex has over 15 years of experience working in the media industry, with a focus on digital media working for companies such as Unruly, Vevo and T.I. Media. In 2019 Alex joined Channel 4 to head up the newly formed Programmatic Team to further evolve both the programmatic and data led suite of products. Over the past 18 months Alex and her team have launched new products such as Channel 4 Programmatic Guaranteed and the award winning first party data matching solution BRANDM4TCH.
Emma has the pleasure of leading Starcom’s UK Investment team for Samsung across both Publicis Media Exchange (PMX) and Performics disciplines. Emma started her media career at ITV in a sales role over 20 years ago. She then moved across to the agency world and joined Mediacom in her first TV buying role working with the Universal Records portfolio in the main. When joining the Starcom family in 2002 as the only female in the TV team, her infectious energy, passion and determination to deliver exceptional comms for clients saw Emma’s role evolve and in 2011, she became Starcom UK’s first ever female Head of AV. Emma has worked across numerous categories and various brands over the years - from leading Barclaycard’s TV campaign ‘Too Much Month at the End of the Money’, Honda’s live skydiving ad on Channel 4 back in 2008, and more recently several successful handset and TV launches across all mediums for Samsung UK. Emma’s focus on delivering remarkable value and quality for clients has led to outstanding results across the board with recognition from clients, media partners and auditors for her contribution.
When she’s not leading the good ship Samsung Investment, you’ll find Emma with either her family or friends organising various trips and outings - living up to her nickname as Judith Chalmers and more often than not, being an incredibly mischievous Auntie (a duty she takes VERY seriously!).
Patrick is Director of Inventory and Partnerships in EMEA, where he is responsible for developing and strengthening relationships between The Trade Desk and key players such as broadcasters and media agencies. Prior to The Trade Desk, Patrick spent eight years at Channel 4 where he led agency investment and specialised in driving revenue growth in both linear and video on demand (VOD). Before that, he worked in a variety of sales and trading-focused roles. Patrick is a prominent voice within the adtech industry, regularly contributing thought leadership to key trade publications and at industry events.
Joseph has over 15 years‘ experience in planning, measuring and optimising the effectiveness of media investments and media agency performance. He has worked with and for leading UK and global brands, consultancies and agencies across FMCG, Media, Financial Services, Telecomms and Utilities in the UK, continental Europe and North America.
Joseph is senior brand and marketing communications strategist for Telefónica UK (O2), and he is also a leading member of the ISBA Insight and Effectiveness and Media Leaders Steering Groups.
Joseph has extensive expertise in optimising media strategy to maximise long-term sales and profit outcomes, leadership of econometrics programmes to understand the short, medium and long-term impact of brands and marketing and a particular passion for AV.