Is your festive campaign live yet? UK shoppers start their Christmas shopping earlier than ever before, retailers are bringing promotions forward and people are discovering products across everything from connected TV to AI-powered search.
If your campaign isn't flying off the shelves yet, don't panic. This Campaign and StackAdapt webinar explores how marketers can optimise existing campaigns and make the most of the channels driving attention and action during the busiest shopping period of the year.
With AI becoming part of the purchase journey and competition for consumer attention intensifying, success will depend on reaching audiences across multiple touchpoints and knowing when to adapt your strategy in real time.
We cover:
- Why peak season starts earlier than many brands realise and what that means for campaigns already in market.
- How channels including CTV, DOOH and AI are reshaping the path to purchase and where they deliver the greatest impact.
- How to measure performance throughout the festive season, optimise campaigns in real time and keep momentum through Black Friday, Cyber Monday and beyond.
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Martin Brown is an experienced advertising and marketing technology executive having spent over twenty years in the industry. He has gained extensive international experience having worked in London, Sydney and New York. After spending 3 years in digital advertising in APAC, Martin returned to London to take up a senior position with Yahoo! UK. He then moved into the nascent programmatic marketing space, joining DataXu as Vice President and Managing Director in the EMEA region. There he built a team that developed market leading innovation,working with both marketers and media agencies to deliverleading edge programmatic solutions.
After three years he moved to New York to run DataXu’s East Coast region, where he drove revenue growth and expansion,and was promoted into the role of Senior Vice President of global sales. After a period in Technology strategy and consulting, he joined Adobe Alliances in 2018 as an EMEA lead, specialising in Enterprise Martech.
He joined Stackadapt in 2024 as Director of Sales for the UK.
Gemma Charles is a specialist in sustainability, political marketing and the alcoholic beverage sector.
Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.
Lidewij van den Ham is Senior Vice President, Consumer Acquisition & Engagement (CA&E) for Europe at Mastercard, where she helps financial institutions, fintechs, merchants and brands drive growth through customer acquisition, engagement and loyalty.
She leads a portfolio spanning data-driven marketing, personalization, loyalty, offers, Commerce Media and customer lifecycle solutions. Working with clients across Europe, she helps organizations combine data, technology and marketing capabilities to create more relevant consumer experiences, strengthen customer relationships and maximize long-term customer value.
With more than 20 years of experience across consulting, banking and financial services, Lidewij has built her career at the intersection of business strategy, technology and customer engagement. She is passionate about helping organizations achieve sustainable growth by connecting acquisition, engagement and loyalty into a continuous customer lifecycle.
Prior to her current role, Lidewij led Mastercard's EMEA Loyalty Sales business, helping clients strengthen customer relationships and business performance through loyalty and engagement strategies. Before joining Mastercard, she held leadership roles in banking focused on IT strategy, portfolio management and business transformation, and began her career in consulting.
She holds a Bachelor's degree in Economics from Utrecht University of Applied Sciences in the Netherlands.
Nick leads strategy at OLIVER UK, the global in-housing specialist. His career spans over 20 years, with retail experience including Nectar, Argos, Disney and O2. Most recently, Nick's focus has been on helping OLIVER's clients sell effectively to shoppers and their AI assistants, blending the latest tools such as Share of Model with classic Direct thinking. Nick is a Campaign 40 Over 40 and an inaugural Fellow of the DMA.