Is your festive campaign live yet? UK shoppers start their Christmas shopping earlier than ever before, retailers are bringing promotions forward and people are discovering products across everything from connected TV to AI-powered search.
If your campaign isn't flying off the shelves yet, don't panic. This Campaign and StackAdapt webinar explores how marketers can optimise existing campaigns and make the most of the channels driving attention and action during the busiest shopping period of the year.
With AI becoming part of the purchase journey and competition for consumer attention intensifying, success will depend on reaching audiences across multiple touchpoints and knowing when to adapt your strategy in real time.
We cover:
- Why peak season starts earlier than many brands realise and what that means for campaigns already in market.
- How channels including CTV, DOOH and AI are reshaping the path to purchase and where they deliver the greatest impact.
- How to measure performance throughout the festive season, optimise campaigns in real time and keep momentum through Black Friday, Cyber Monday and beyond.
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Gemma Charles is a specialist in sustainability, political marketing and the alcoholic beverage sector.
Previously she reported on the food and alcohol sectors, joining the magazine after a spell of freelancing at various titles. She has also held staff reporting roles on Marketing Week, The Lawyer and Inside Housing, the social housing journal, where she started her journalistic career a decade ago.