How to make the most of connected TV

Join Campaign's video stream for marketing tips and inspiration

Live Broadcast January 29th 2020 | 9 - 10am

Ad tech Brands Data and insights Media

How people watch TV has changed dramatically – and finally advertisers are catching up.

Recent research shows nearly 40% of consumers in the US have a connected TV and that millennial and gen Z consumers are most easily reached through this medium.

So what does this opportunity look like for advertisers? More data driving deeper audience insights and higher relevance could drive huge growth. But advertisers must get it right to reap the benefits: connected TV calls for a digital marketing mindset and clever creative.

Campaign and The Trade Desk explore connected TV’s true potential with an expert-led content session, featuring speakers from leading broadcasters.

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Speakers

Omar Oakes Media & technology editor Campaign

Dave Castell GM of inventory and partnerships EMEA, The Trade Desk

Graeme Hutcheson Director of advanced advertising strategy, Sky Media

Lara Izlan Director, advertising data, ITV plc

Martin O'Boyle Managing director, partnerships, PMX, Publicis Media

Alice Humphrey European marketing director, Stella Artois, Budweiser Brewing Group UK & Ireland

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Phone - Please use country dialling code (eg UK: +44, USA: +1)

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Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

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How to make the most of connected TV

Join Campaign's video stream for marketing tips and inspiration

Speakers

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