TV ads have long been seen as the most engaging way to connect with audiences.
They make us laugh, they make us cry, they make us forget to make tea. They reel us in with their storytelling, usually played out across an emotionally compelling 30 seconds or more.
But what about digital and connected TV?
More brands are spending more money here than ever as they look to find new and more targeted audiences. Yet digital and connected TV ads are often short form, high impact, image-driven content with a mere snapshot of a story.
Is this enough? Are they likeable, or, importantly, memorable? Has storytelling been discarded in these new formats? Is this why ad effectiveness is in decline?
Looking ahead, how can TV advertising evolve – but keep storytelling at the heart of it all? And how can digital advertising best provoke emotion and be memorable?
Campaign brings you answers from an interactive panel debate, hosted in partnership with The Trade Desk. Join us to hear from creatives and digital experts and learn how to maximise the effectiveness of your digital and connected TV ads.