The rules of consumer marketing are changing fast. Social discovery, mobile-first shopping, rising expectations for personalisation and demand for stronger brand values are reshaping how audiences engage with brands.
Klaviyo’s new report, ‘The Future of Consumer Marketing’, is based on a survey of over 8,000 consumers worldwide – revealing exactly what customers want from brands in 2025 and beyond. For marketers, the findings are clear: reviews and social proof drive discovery, customer service shapes loyalty, and 74% of consumers expect a more personalised experience this year.
For agencies and brand marketers, the opportunity lies in using these insights to sharpen creative, tighten targeting, and prove value in a crowded marketplace. The report also explores how leading B2C brands are unifying data and service to build trust, loyalty and long-term growth.
If you want to stay ahead of shifting consumer behaviour and create campaigns that truly connect, this is essential reading.
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