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From billboards to the sofa: Turning channels into connected momentum

scheduleJune 16th, 2026, 10.00 BST

People don’t experience media in silos – so why do brands still plan that way? Disconnected campaigns don’t just feel disjointed, they lose momentum.

In this Campaign and StackAdapt webinar, we explore how to connect the dots: using high-impact DOOH to spark attention, then following up across CTV and mobile to keep it going.

The session breaks down how second-screen behaviour can become an opportunity, where AI can genuinely sharpen decision-making in the moment, and what it takes to build joined-up campaigns that actually move the needle.

We will cover:

How to link DOOH exposure to CTV and mobile follow-ups that drive action
Practical ways to use second-screen behaviour as a targeting advantage
Where AI optimisation actually makes a difference (and where it doesn’t)

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Speakers

Louise Henderson account director Stackadapt

Beau Jackson media editor Campaign (host)

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First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

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By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

From billboards to the sofa: Turning channels into connected momentum

Sponsors

Speakers

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