Retail is at a crossroads. Consumer expectations have never been higher – and brand loyalty never lower. In this high-stakes environment, where shoppers are just one swipe away from a competitor, marketing must do more than grab attention – it must guide action.
This live Campaign session, in partnership with Google, brings together senior leaders to examine what best-in-class retail marketing will look like in 2025 and beyond – and how to get there.
Tech editor Lucy Shelley will be joined by Sophie Neary, managing director for Retail and FMCG at Google and Heni Hazbay, marketing director at Sainsbury's-owned Argos to explore how retailers are adapting to a new era of commerce. The panel will unpack the seismic shifts shaping the sector – from the collapse of the traditional purchase journey to the rise of AI-driven planning, search and personalisation.
Expect a candid, insight-packed discussion on:
- The new battleground for consumer attention – and what’s changing in how customers decide to buy
- How leading brands are using data and AI to deliver personalisation at scale
- The role of AI-powered Search in shaping new shopping behaviours – and creating new opportunities for retail engagement
- What it takes to truly connect brand-building and performance into a unified strategy
- The growing role of automation, measurement and predictive tools in modern retail planning
This session is designed for marketing leaders navigating the complex realities of modern retail. Whether you work client-side, in media, creative or strategy, this is your chance to learn from those leading the charge in delivering full-funnel effectiveness at speed and scale.
Register now to secure your place
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Sophie is a highly respected executive within the retail and technology industries. As Managing Director, Retail and FMCG at Google, she brings over 30 years of executive leadership experience from giants including Asda, Tesco and Meta. A digital pioneer since 1995, Sophie was instrumental in driving Boots' online transformation where, as a member of the Executive Committee, she led their critical digital response to the COVID-19 pandemic.
Beyond her commercial acumen, she's a multi-award winning, lifelong feminist, and a clear voice advocating and championing women in the workplace. Her highly regarded podcast "Courage is Contagious," and status as a LinkedIn "Top Voice" on Gender Equity cement her reputation.
Strategic marketing leader driving business growth through brand excellence, customer-centric innovation, and data-powered decision making. I build marketing ecosystems where creativity meets technology to deliver exceptional customer experiences and measurable commercial results.
Core expertise: P&L management, brand strategy, marketing transformation, customer experience, martech/data architecture, organisational capability building, and omnichannel optimisation.
Technical strengths: Online advertising, advanced analytics, marketing automation, attribution modelling, integrated martech development.
Industry focus: Retail transformation, e-commerce acceleration, personalisation at scale, always-on marketing, revenue growth diversification, strategic partnerships, and digital product development.