Every brand has a story they want to tell. And every brand wants that story told as effectively as possible. But with agencies facing more pressure than ever to squeeze more from increasingly tighter budgets what's the solution? The answer: PR and earned media.
From supporting messages in an ad campaign to gaining widespread media coverage and exposure, smart PR can elaborate, support and celebrate a brand – and its work. While there are several PR strategies to achieve this, news generation is emerging as a powerful, cost-effective way to secure widespread media coverage.
Download this expert report from Campaign and PR Week, in partnership with 72Point, as we explore why marketers and PR professionals should embrace news generation to help amplify advertising campaigns, how data-led news can create more engaging content, and set out strategies to generate mass media coverage with tangible results.
Key takeaways
• Learn 9 essential steps to building an effective ad amplification strategy.
• Discover how news generation turns brand stories into compelling content that resonates with both media outlets and consumers.
• See real-world examples of how brands such as Essity and Nest boosted campaign visibility, audience engagement and brand trust.
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