Let’s face it: online shopping has lost its sparkle. It’s functional, sure, but where’s the fun? Criteo’s latest global study, The Spark of Discovery, shows that 76% of consumers find online shopping lacks surprise or delight – and it’s time for that to change.
Join us aboard Criteo’s boat in Cannes for this Campaign panel, where industry experts will explore what the next wave of commerce looks like – from smarter discovery to more engaging brand moments. With fresh insight into evolving shopper expectations, this is a must-watch for marketers looking to reimagine what commerce can be.
We’ll explore:
- Why commerce is bigger than retail media – and how brands can tap into AI, performance and audiences
- What today’s shoppers actually want from online discovery – hint: it’s not more influencers
– and where brands are falling short - How data and tech can power more joyful, relevant and emotional shopping experiences
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Paul Wright is the lead for advertising at Uber EMEA. He is responsible for all advertising from Uber's Journey Ads to sponsored messaging in Uber Eats.
Paul started his career at Sky, where he moved from TV sales into the commercial web. He later co-founded a sports focussed ad network and held a variety of digital roles at Bauer and AOL. He was appointed as the first Chief Digital Officer for OMD Group UK and then Omnicom Media Group UK.
Paul then joined Apple's first ad business, iAd, and ran that across international markets. He has also been involved in a number of other Adtech businesses, including Sizmek, which was sold to Amazon in 2019.
Paul is a passionate advocate for the power of digital advertising to connect brands with consumers. He is also a strong believer in diversity and inclusion in the workplace.
Marc Fischli is a business strategy expert who has dedicated his career to helping retailers and brands drive sustainable growth by implementing customer-centric strategies. As EMEA Executive Managing Director at Criteo, Marc will be responsible for the company’s enterprise and growth client segments across the region, championing the execution of impactful media campaigns and high yield retail media monetisation.
Formerly Chief Client Officer at dunnhumby, Marc holds extensive experience of running international commercial and client operations teams. He has led customer-focused expansion projects in both emerging and mature markets for some of the world’s most sophisticated and respected companies – including Tesco, Walmart, Carrefour, 7&i, Shoprite, China Resource Vanguard and Groupe Casino. Prior to dunnhumby, Marc spent over five years at Diageo, a global leader in premium drinks, where he was General Manager of France and Poland.
Christian is an enthusiast for Retail since his early days and has been working at REWE group for 15 years now in various positions in consulting, strategy and customer loyalty. He had a decisive part in building up PAYBACK and insight driven retailing at REWE. In his responsibility for Retail Media Connect lies the scaling of REWEs Retail Media business which has evolved to be a trailblazer in Germanys Retail Media scene.