Conversations on Retail Media: Reshaping the future of advertising
Retail media is the fastest growing digital channel, forecast in dentsu's latest Ad Spend report to grow by 22% in 2025. Retailers and advertisers that master it will gain a significant competitive edge.
In this exclusive video series, dentsu’s retail media experts and industry leaders explore the strategies, technology, and data-driven innovations transforming the landscape. From AI-powered in-store personalisation and connected commerce to first-party data strategies and omnichannel media integration, each episode delivers practical insights to help brands optimise their retail media investment.
Learn how to break down organisational silos, enhance customer engagement, and drive measurable business outcomes. Whether you're a retailer looking to develop or optimise your network, or an advertiser keen to seize this burgeoning opportunity to reach identifiable consumers with a high propensity to purchase, this series will equip you with the tools to succeed in an evolving digital marketplace.
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