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Cannes Contenders: The work top creative chiefs think should win
Campaign brings together leading creative leaders from around the world to pick the work they'd give Grands Prix in Film and Titanium from this year's shortlist. Learn from and be inspired by this engaging group as they debate what great work is – and isn't – in 2025.
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CloseAs the chief creative officer of Orchard, I have worked tirelessly to close the gap between strategy and creative in the belief that the best work sells as well as entertains. We, at Orchard, partner with like-minded clients who demand creative excellence but are good humans and high-integrity business people. Together, we aspire to create some of the most effective, influential, and entertaining work across myriad forms of media.
Lynsey Atkin is a Founding Partner of Baby Teeth, a new creative company working at the intersection of brands, entertainment and IP.
One of the UK’s most awarded creative leaders, Lynsey led Channel 4’s in-house agency 4creative for five years, through its most creatively celebrated period. Notable work includes the Cannes Lions Film Grand Prix winning 'Super. Human' campaign for the Tokyo 2020 Paralympic Games, ‘Considering What?' for the subsequent Paris 2024 Paralympic Games, the hugely lauded Channel 4 Idents 2023 and bringing back Smash Hits magazine for hit comedy Derry Girls. Having worked at advertising agencies BBH, Havas and McCann, Lynsey was also Head of Creative at Conde Nast Video UK, launching award winning channel brands and formats for British Vogue, GQ and WIRED. Starting from a background in graphic design she co-founded the counterculture print/publisher Ditto Press in the mid 2000s, described by Offprint Paris as “Lords of the English underground”. Lynsey is a regular industry speaker, named in the Campaign A-List and AdWeek 100 lists and has chaired and served on juries for most major festivals including Cannes Lions, D&AD, Ciclope and the British Arrows, consistently judging Film and Film Craft.
Lynsey is from the North East of England and studied at Camberwell College of Art in London.
Micah is the Founder and Chief Creative Officer of award winning
creative studio Bear Meets Eagle On Fire, which celebrated its sixth
birthday on April Fool's Day, in 2025.
The studio was the first recipient of the AWARD Special Award for
Individual Creative Agency of the Year in 2023, and was named by Adage
in New York as the #2 International Agency at the 2023 Small Agency Awards.
They have also been named Small Agency of the Year, for two years in a row,
by Campaign Brief.
Prior to Bear, Micah built his unique, global reputation working with
some of the most respected creative brands and agencies in the world.
Formerly a Creative Partner at Fallon London, he has led various
agencies as Executive Creative Director in Australia, the UK and US.
Before returning to Sydney in 2017, he spent four and a half years
as one of the creative leaders of Wieden + Kennedy in Portland.
His work has been recognized with over 200 international and local
Awards, including Australia’s first ever Grand Clio in film for the iconic
Boag’s “Pure Waters” campaign and has D&AD awards in both
advertising and design.
He has been named to juries at D&AD, Cannes, AWARD,
the One Show, London International Awards, AICP, Creative Review UK,
and the Immortal Awards.
Tara Ford is the freshly minted Chief Creative Officer of Droga5 UKI having just
moved from Droga5 ANZ (formerly The Monkeys) and Accenture Song APAC.
Tara’s work has been consistently recognised throughout her career at the highest
level of every major international award show. Recent wins include back to back
Grand Prix wins at Cannes with ‘The First Digital Nation’ for the Tuvaluan
Government and ‘Play It Safe’ for The Sydney Opera House picking up the
prestigious Dan Weiden Titanium Grand Prix and the Film Grand Prix respectively.
Under her creative leadership The Monkeys (now Droga5 ANZ) enjoyed the most
creative, effective and commercially successful time in its 18-year history. This has
culminated in numerous Agency of Year accolades for both effectiveness and
creativity.
Tara has been named ‘AWARD Creative Leader of the Year 2023/24’, ‘Creative
Leader of the Year 2023’ by Campaign Asia. Recognised as ‘Creative Captain 2022’
in the Women Leading Change Awards by Campaign Asia Pacific. ‘Global Creative
Leader of the Year 2021’ by Creativepool. And in 2020 Campaign Asia named her
‘Creative Person of the Year’.
And her work on the Advertising Council of Australia Board and the D&AD Advisory
Board helps guide the future direction, reputation and values of the industry.