With only 32% of the U.S. public trusting traditional news media, the perspectives and advice of real individuals are increasingly influential in consumer decision-making.
From what to watch and where to go, to what to do and what to buy.
It’s a point proved forcefully by the fact that the sixth most Googled word in the U.S. is “Reddit”, the platform for communities, conversation, and human connection whose weekly active users have swelled by 53% in the past year to 365m.
In an age of content overload, limitless choice and a lack of trust in traditional sources, the power of public, anonymous and interest-driven conversations is clear.
So how can brands tap into the trend in a natural, authentic and meaningful way? What insights and connections can they gain from such peer-to-peer conversations? How should brands show up in these environments and what are the watch-outs? What value can be found in their vulnerability and authenticity?
Campaign is hosting a discussion among media agency leaders, in partnership with Reddit, to explore how brands can be part of conversations that drive decisions.
Chaired by Campaign tech editor Lucy Shelley, and with key takeaways and a short highlights video published on Campaign in the U.S. and UK, we’d very much value your voice at the table and would love you to be there.
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