What fuels your brand's success? What’s so special about TikTok? And how can you make the most of the platform? These are just some of the questions we put to TikTok’s B2B head of marketing Trevor Johnson.
Interview by Georganna Simpson, head of content at Campaign Content Labs, and Philippa Snare, senior VP for EMEA at The Trade Desk.
Trevor JohnsonHead of marketing, GBS (Europe)TikTok
Philippa SnareSVP, EMEAThe Trade Desk
Georganna SimpsonHead of Content, Content LabsCampaign