Building Brands: Tik Tok’s Trevor Johnson on how to tell your brand’s story and shape culture

Tune in for insights from the mind behind the world’s most talked-about brand.

Brands Creativity and storytelling Interviews Strategy

What fuels your brand's success? What’s so special about TikTok? And how can you make the most of the platform? These are just some of the questions we put to TikTok’s B2B head of marketing Trevor Johnson.

Interview by Georganna Simpson, head of content at Campaign Content Labs, and Philippa Snare, senior VP for EMEA at The Trade Desk.

Speakers

Trevor Johnson Head of marketing, GBS (Europe) TikTok

Philippa Snare SVP, EMEA The Trade Desk

Georganna Simpson Head of Content, Content Labs Campaign

First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

We will use your details to ensure you receive messages that are relevant to you. You can stop receiving these messages from us at any time in the future, via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

First Name

Last Name

Work Email

Create Password

Job Title

Please select an option

Company

Please select an option

Phone - Please use country dialling code (eg UK: +44, USA: +1)

Please select an option

Privacy Notice

Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want to be kept updated with relevant information and opportunities from Campaign and other Business brands via the following channels:

by email Required

by phone Required

By selecting "SIGN UP" you confirm that you agree to our Terms and Conditions statement.

Building Brands: Tik Tok’s Trevor Johnson on how to tell your brand’s story and shape culture

Speakers

Confirm cancellation