Building Brands: P&G’s Matt Thomas on legacy, listening to consumers and growing a beard

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Brands Creativity and storytelling Interviews Strategy

How do you create a popular brand? What’s the secret to meeting consumer expectations? And, as a marketer, what keeps you up at night? These are the questions we ask P&G’s brand director Matt Thomas.

Interview by Georganna Simpson, head of content at Campaign Content Labs, and Philippa Snare, senior VP for EMEA at The Trade Desk.

Speakers

Matt Thomas Brand Director Gillette, Venus & King C. Gillette UK&I

Philippa Snare SVP, EMEA The Trade Desk

Georganna Simpson Head of Content, Content Labs Campaign

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Building Brands: P&G’s Matt Thomas on legacy, listening to consumers and growing a beard

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