Building Brands: CMO Nina Bibby on making O2 more human, Bridgerton and how they got the nation dancing on TikTok

What drives CMOs? What fuels their success? And what do they see as the next big opportunity? We sit down with O2 CMO Nina Bibby to discuss all this and more. It’s 15 minutes long, full of intriguing insight and we promise you’ll come away feeling inspired...

Brands Creativity and storytelling Interviews Strategy

We're quizzing the marketing brains behind the brands on their ideas for building back better, and what they’re doing right now to stay at the top of their game. Plus, they’ll be chatting candidly about how they set themselves up for success, what inspires and drives them, and how to prioritise what’s next.

In this episode, it’s O2 CMO Nina Bibby. Interview by Georganna Simpson, head of content at Campaign Content Labs, and Philippa Snare, senior VP for EMEA at The Trade Desk.

Speakers

Nina Bibby CMO O2

Philippa Snare SVP, EMEA The Trade Desk

Georganna Simpson Head of Content, Content Labs Campaign

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Building Brands: CMO Nina Bibby on making O2 more human, Bridgerton and how they got the nation dancing on TikTok

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