Marketing & sales: we’re better together
There’s no better time for marketing and sales to forge a more integrated team - and win 2021
Hear how to boost revenue by 70%
EffectivenessStrategy
If the past year has taught us anything about business productivity and results, it’s that everything works better when we’re connected. Well-connected - and connected well.
Remote working and disparate teams have given us all a fresh perspective on what true integration means and how vital it is and will continue to be from now on. And so, today, agency marketing and sales teams face a huge opportunity to put into practice what has long been preached: break down the encrusted silos between sales and marketing and finally unlock their businesses’ true potential. This is the moment. Now is the time.
Campaign is excited to host this webinar, in partnership with CRM platform Copper, that does more than agree with the sentiment: it gives examples, strategies, facts and figures.
Notably a 70% figure - that’s the year-on-year revenue growth that Copper and revenue marketing automation platform Outfunnel found businesses can likely achieve up to when their sales and marketing teams aligned more closely and developed strengths in close co-ordination.
And there’s more, of course. Join us to hear:
- Strategies to boost revenue growth by aligning sales and marketing functions
- How digital product studio 383 worked with Copper to create a better internal structure and increase output effectiveness
- Tactics and best practices of top-performing companies
- What happens when siloed data and the high cost of tools are obstacles to stronger campaign management
- The benefits and problems of tech in the marketing and sales process
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Tom is a senior business developer with a wealth of international experience winning and working with businesses across a broad range of sectors. He is passionate about establishing relationships with potential partners early on, so all parties can understand where the most value can be added to drive meaningful outcomes.
We're 383, a digital product studio. We start with the problem and focus on designing the right solution. That means questioning, testing and validating everything, so we can build the right thing – and build the thing right.
Kent leads Copper's global sales organisation and has deep go-to-market experience. Prior to Copper, Kent was a business development leader at Box, helped drive new product launches and sales strategy at LinkedIn, and started his career in the strategy and operations consulting practice at Deloitte. He holds a BA in Business Economics from Brown, and an MBA from Stanford’s Graduate School of Business.
Copper is a Google-recommended CRM for Workspace users, loved by over 25,000+ businesses globally. Designed for people whose business relies on building long-lasting relationships, Copper functions seamlessly in the background while you spend time on what matters: people.