Friend or foe: Where does streaming fit in?
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As the GVP, Head of Advertising and Partnerships at Warner Bros. Discovery, UK & Ireland, Katie
Coteman is responsible for managing ad sales, partnerships and digital sales for D2C and linear
channels. This includes Discovery Channel, TNT Sports, Eurosport, TLC, ID, Really, Quest, Quest
Red, Animal Planet, Food Network, DMAX, HGTV, Cartoon Network, Boomerang, as well as the
company’s SVOD service, discovery+.
Joining Discovery in 2011, Coteman has overseen a significant change including the launch of
Quest, TLC and Quest Red. She was also instrumental in integrating Scripps, which brought Food
Network into the portfolio of Discovery’s channels. As part of this acquisition, Discovery struck a
deal with UKTV that further expanded the network with Really and HGTV. Back in 2018, Coteman
also played a pivotal role in the launch of Discovery’s first free streaming product, Quest OD.
In 2022, Coteman and her team introduced an ‘Ad-Lite’ offering for discovery+ customers in the UK
and Ireland. The move to this proposition opened brands to omnichannel solutions that reach
highly engaged, passionate superfans. With over three-quarters of consumption of discovery+
through Connected TV, now one of the largest SVOD streamers in the UK, the team is now able to
offer a premium environment with the scale advertisers have been looking for.
Most recently, the team has been integrating TNT Sports and the Warner Kids channels into the
Sales offering. Katie’s focus for this year is to continue to build WBD Ad Sales as a key partner for
agencies and clients in the UK & Ireland.