Protect, verify, perform: How attention drives outcomes

Join us for Campaign’s exclusive in-person and virtually streamed event, in partnership with DoubleVerify, to explore the next frontier in digital marketing and address questions around attention metrics and verification.

(THE LIVE EVENT HAS NOW ENDED AND IS AVAILABLE TO WATCH AGAIN ON-DEMAND)

Results, ROI and bang for your buck… Today is all about how you set yourself up for the best outcomes from your ad investment, which comes down to how you protect it, measure it, track it and optimise it.

Join us for Campaign’s exclusive event, in partnership with DoubleVerify, to explore the next frontier in digital marketing and address questions around attention metrics and verification such as:

  • How can better media quality and verification drive performance and ROI? 
  • How can attention inform campaign performance and drive business outcomes? 
  • What are the main challenges and opportunities in the European Connected TV space?

The conversation will feature two cross-industry expert panels and two inspiring keynotes. And your voice is essential throughout: we’ll field questions from you, the brand marketers and agencies grappling with these issues every day.

Venue address: RSA House, 8 John Adam Street, London WC2N 6EZ

Enter our poll or ask a question for our panellists on Slido.com with event code: #AttentionDrivesOutcomes

  • Agenda keyboard_arrow_down
    08:30 - 08:45
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    Arrival (in-person guests)

    08:45 - 09:25
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    Breakfast (in-person guests)

    09:25 - 09:30
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    Welcome

    Maisie McCabe
    Maisie McCabe Editor, UK, Campaign
    09:30 - 09:45
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    Keynote

    The latest media quality and performance trends.

    09:45 - 10:15
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    Panel discussion: Measuring the impact of attention

    Attention is becoming the new media currency, with brands facing hurdles to engage consumers in a saturated market, in a way that respects consumer privacy. For savvy marketers, emerging platforms offer new opportunities to not only capture audience attention but also to measure the impact of attention itself. However, there are challenges to navigate. So how can brands best prepare?

    This panel, led by Campaign’s editor, Maisie McCabe, explores:

    • How brands are driving outcomes through attention, and attention’s role in a post-cookie world
    • How can brands address challenges such as digital fatigue and attention fragmentation? 
    • How can attention be effectively measured in a privacy-friendly way - and should it be?
    • How can brands stay on top of trends and pivot to new platforms and technologies in an agile way?
    • What is the future of attention measurement?
    10:15 - 10:25
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    Keynote

    The state of European Connected TV

    10:25 - 10:50
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    Panel discussion: Can you prove your connected TV investments are paying off? Exploring measurement and verification in Europe

    A foundation of quality is critical to building brand trust, helping to preserve access to free content through an ad-supported internet. But, legacy video measurement leaves billions of impressions either unmeasurable or unprotected, especially across newer video channels such as CTV. Yet, as more TV viewers shift to streaming and AVOD, marketing spend is shifting too – and many marketers are left wanting for more metrics to demonstrate effectiveness and dictate future spend.

    As revenue opportunities in CTV grow rapidly, so does the opportunity for fraud. The number of fraud schemes uncovered by DoubleVerify spiked by 70% year-on-year from 2020 to 2021, so addressing verification and measurement issues in the connected media environment is vitally important. However, despite sharing some similarities with the US, Europe's CTV market presents significant differences, particularly in terms of the variations across different countries and fewer large-scale streaming businesses.

    This panel, led by Campaign’s editor, Maisie McCabe, explores:

    • What is the landscape of CTV Measurement in Europe - and how does it compare to other regions?
    • Opportunities and challenges in the CTV Space
    • Why does ad verification matter for CTV?
    • The prevalence of fraud: how big are the problems in the European CTV space?
    • The case for consistency and collaboration across the TV, streaming video and digital advertising markets
    Minai Bui
    Minai Bui Director of Product Marketing, Europe & APAC, Samsung Ads
    Melinda Clow
    Melinda Clow Managing Partner, Programmatic Activation, Omnicom Media Group UK
    Richard Brooke
    Richard Brooke Global Media Operations Director, Unilever
    Tanisha Sakhawat
    Tanisha Sakhawat Group Director, DoubleVerify
    Maisie McCabe
    Maisie McCabe Editor, UK, Campaign
    10:50 - 11:05
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    Key takeaways

    JW
    Johanna Wahlroos VP, Global Client Strategy, DoubleVerify
    11:05 - 11:10
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    Closing remarks (live streaming ends)

    Maisie McCabe
    Maisie McCabe Editor, UK, Campaign
    11:10 - 11:55
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    Networking and refreshments (in-person guests)

    11:55 - 12:00
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    Event finishes (in-person guests)

  • Speakers keyboard_arrow_down
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    Sam Taylor Marketing Director Direct Line Group Bio
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    Dan Slivjanovski Chief Marketing Officer DoubleVerify Bio
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    Helen Mussard Chief Marketing Officer IAB Europe Bio
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    Tanisha Sakhawat Group Director DoubleVerify
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    Minai Bui Director of Product Marketing, Europe & APAC Samsung Ads
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    Dr Graziella Castro Global Head of Marketing Effectiveness HSBC Bio
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    Richard Brooke Global Media Operations Director Unilever
    JW
    Johanna Wahlroos VP, Global Client Strategy DoubleVerify
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    Patrick Morrell Senior Director of Inventory Partnerships EMEA The Trade Desk Bio
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    Melinda Clow Managing Partner, Programmatic Activation Omnicom Media Group UK
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    Shaaf Tauqeer Audience and Martech Manager Easyjet
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    Rachel Moss Head of Marketing Strategy and Media Camelot Bio
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    Elliott Millard Chief Strategy and Planning Officer Wavemaker Bio
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    Nick Reid SVP & Managing Director EMEA DoubleVerify Bio
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    Maisie McCabe Editor, UK Campaign