The 2027 reality check: the trends marketers can’t afford to ignore

schedule December 3rd, 2026, 11.00 GMT

It feels like marketing never stands still. There’s always a new channel to try, another AI tool to get your head around and someone telling you to change your strategy. And the stats back it up: 83% of marketers say they’ve added channels to their mix in the past two to three years, but only 10% ‘almost always’ run joined-up campaigns.

So how do you keep pace with change without chasing every new opportunity? And how do you make sure your marketing works as a whole, rather than a collection of disconnected activities?

Campaign and StackAdapt are here to help you get ahead of the year to come. We look at the developments marketers need to understand in 2027, from AI’s changing role in discovery to shifting consumer expectations. Crucially, we explore how to turn those changes into smarter decisions about where to invest, how to connect your channels and how to measure what’s working.

There, that’s one less thing to figure out on your own.

We cover:

Getting a clearer picture of performance: More data doesn't always mean clearer answers. With 48% of marketers citing data quality and attribution as challenges to measurement confidence, how can you get a better picture of what’s driving results?
Adapting to AI-led discovery: As AI changes how people discover and research products, how can marketers keep their brands visible and relevant?
Responding to changing consumer expectations: From the creators people trust to the value they expect from brands, which shifts in consumer behaviour should shape your marketing plans for 2027?

Speakers

Andrew Lowrey Sales Director, UK StackAdapt

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The 2027 reality check: the trends marketers can’t afford to ignore

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