What Women Want: unlocking the power of female shoppers
Women have a huge influence on the UK consumer economy. Brands and advertisers have become smarter at selling to women, but retail experiences for women in some sectors still aren’t reflecting their needs and wants. Tune into this webinar, in association with Green Room, to understand why human experiences – particularly around female customers – are integral to your brand success.
Retail
Consumer behaviour
Content marketing
Long-term success depends on truly understanding your customers by placing them at the heart of your strategy.
Women have a huge influence on the UK consumer economy. Catalyst.org estimates that 67% of all UK household consumption is controlled or influenced by women. And brands and advertisers have become smarter at selling to women in the knowledge that they are integral to their offering and that female insight can elevate the whole retail experience – for everyone.
Unfortunately, the retail experience for women in some sectors isn’t reflecting their needs and wants. So, we’ve gathered some of the leading minds in their field to help you understand why human experiences – particularly around female customers – are integral to brand success. Tune into this webinar, in association with Green Room, to find out how creating more progressive, enlightened thinking around the experiences you offer will appeal to all your customers.
We’ll cover questions including:
- How does creating greater gender diversity in organisations, from the boardroom to the shop front, enhance retail experiences for women?
- How are increasingly diverse lifestyles changing perceptions of women and their aspirations – and how can brands empower women through more considered, omnichannel experiences?
- What are some of the ways that technology and machine learning can help brands tailor the experiences they create?
- How can learnings from other industries be applied to elevate one particular sector?
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Zana Busby MSc is an experienced psychologist and author, having spent over 20 years studying and practicing psychology and psychotherapy. As a Business and Consumer Psychologist, she specialises in cognitive-behavioural science, offering insights into decoding the mind of the consumer.
Her main focus is on the role cognitions, emotions, mood and gender differences play in shaping and influencing the customer journey and consequently consumer buying decisions and behaviour. Prior to joining Retail Reflections, Zana worked in the private sector studying mental health and wellbeing.
She is author of the self-help book Life Equilibrium.
Catherine has brought over 20 years’ experience across both blue-chip brands and design consultancy to Green Room, having worked for Mercedes-Benz and Boots PLC, as well one of the world’s largest communication groups across Asia, America and Europe. Seeing both sides of the fence, she understands the demands and needs of business’ using this strategic know-how to lead the team in delivering the very best for brands.
Fiona Davis of the Brand Inspiration Co is a trusted and respected advisor for clients from start-ups to well established firms in retail and customer facing businesses. She is an inspirational thought leader, whose passion is getting to the heart of a business and finding out the ‘why’, ‘what’ and ‘how’ behind it. She uses these deceptively simple questions to unlock the business potential, build stronger brands through creating an inspiring vision and delivering compelling customer experiences. She helps clients (re)discover their mojo.
Following the early stages of her career spent at Harvey Nichols and Tesco, Fiona has had board level leadership roles across the retail sector. She has led the transformation of brands like Ann Summers, Wallis, Early Learning Centre and BHS so they can achieve powerful improvements in performance, with a lot of fun along the way. Fiona also set up and ran the MA in Fashion Business Management at The University of Westminster. In her capacity as Director and Shareholder of Women in Retail, Fiona has contributed to the leadership of both the leaders of today and in the future through growing the community and awareness of its purpose. As a published author her book, A Profitable Love Affair – How to Build and Sustain a Strong Brand, describes many of her experiences in life and work and sets out her beliefs in the value of authentic relationships.
Alan O'Neill is an author, trainer, speaker and international change consultant. He is known as the "The Change Agent" and has over thirty years of experience supporting iconic brands to achieve amazing results across the B2B, B2C and public sectors. He was the lead consultant to Selfridges and was instrumental in turning it from a "sleeping giant" into one of the world's most profitable department stores.
His clients include global brands such as Selfridges, Bank of Irl, Harrods, Eli Lilly, Intel, Lufthansa, Mercedes, Moet Hennesy, Ramada Hotels, Scottish Power, Sherry Fitz, St. Gobain, The UN, Vodafone, and more. He is also a trusted mentor to many CEOs and board directors who seek his advice on various issues.
O'Neill is also a columnist for Ireland’s biggest Sunday Business paper, the Sunday Independent. Each week he writes a case study on a real business, identifying a key challenge that they are facing and giving suggestions for improvement.