Quality v ROI: the social media marketer’s greatest challenge
What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality.
Consumer behaviour
Content marketing
Digital trends
Social media
Strategy
Social media – and the variety of trends and creative possibilities that it offers – gives marketers huge potential to engage audiences and see high ROI. But it’s still a relatively new tool in the marketing world. And it’s in a state of continuous and fast-paced change.
So what are the biggest problems marketers face when it comes to creating effective social media content - and promoting this content efficiently so it brings the best possible return? How can marketers stay on top of their social media marketing, and engage with the latest trends effectively? How can they ensure their creative output resonates with target audiences? Does organic reach still exist – and what can it mean for your social media strategy?
This webinar, held in partnership with Socialbakers, examines these questions and more. It digs deeper into the importance of content quality, and the relationship between quality and ROI.
Tune in on 29th June for practical tips and advice on how to improve your social output and captivate your customer. You’ll learn:
- What is a relevance score and how does it affect costs and business results?
- How can marketers know when to publish and promote content?
- What posts should marketers promote in order to maximise results?
- What is the significance of quality?
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Moses is an experienced senior product leader, focused on productivity, quality and inspiring creativity. He wants to foster a culture of ownership and empowerment – and the key to driving these skills across all touch points in creating products people love. Moses specialises in understanding customers’ perspectives and translating customer challenges into solutions, building greater value into products.
Edward Craig leads commercial content across Haymarket's titles using his experience in pure editorial to marry client needs to audience-grabbing executions.
Dan has spent his career enabling social media within complex public and private organisations, both B2C and B2B, and through the functions of marketing, communications, as well as employee engagement.