As the cookie crumbles, the future of adtech is changing fast. We need to find ways to measure effectiveness using other forms of data, further increase the use of closed premium environments where first-party data is held, or turn our attention to focus on building brands online.
But what does this look like in practice? What does the future of ad tech look like for a premium publisher and how can trusted 1P data be used to help build brands as well as deliver ROI?
Hear from David Minkin from WSJ, Barron's Group in a fireside chat.